A Facebook Ads performance template for Looker Studio modeled on the dashboards used by Heineken. Tracks core PPC metrics—impressions, clicks, spend, CTR, CPC, CPM, reach, frequency, conversions, and cost per conversion—across campaigns, ad sets, and ads. Surfaces which creatives, audiences, devices, and objectives drive the most engagement and conversions. Supports ROI-focused analysis with views like reach vs. amount spent and detailed performance drilldowns. Built for marketers and agencies who need fast, client-ready insights from Meta campaigns.