Author: portermetrics

The best free & paid Looker Studio templates, curated and quality-ranked for data reporting.

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Agency report template cover image
Marketing
Agency report template

All-in-one agency marketing dashboard to track acquisition, ROI, conversions, retention, and channel performance across GA, Ads, and social.

All-in-one agency marketing template for Looker Studio that consolidates analytics and paid media to monitor client performance. Tracks client acquisition, campaign ROI, lead conversion, retention, and funnel drop‑offs with breakdowns by channel, campaign type, demographics, and funnel stage. Includes Google Analytics views for sales, product, channel, and device performance plus coverage for Google Ads, Facebook Ads, LinkedIn, Instagram, YouTube, and Google Sheets. Ideal for client reporting and optimizing budgets across the full marketing funnel.
Free
portermetrics Facebook Ads icon
Youtube report template cover image
Marketing
Youtube report template

YouTube analytics template for Looker Studio that tracks views, watch time, engagement, subscribers, and video-level performance across audience, geography, and sources.

YouTube performance tracking template for Looker Studio focused on the metrics that matter: views, watch time, average view duration, engagement rate, likes, comments, shares, and subscribers gained/lost (plus optional ad spend). Break down results by video, category, audience demographics, geography, traffic source, and device to pinpoint growth opportunities. Visualize channel trends and compare videos with a detailed table including thumbnails and total watch time to spot winners and underperformers. Use the insights to refine content strategy, optimize promotion, and report impact to stakeholders.
Free
portermetrics Youtube icon
Social Media report template cover image
Marketing
Social Media report template

Unified Looker Studio template to track and compare social KPIs across major platforms with campaign-level insights.

Multi-platform social media analytics template for Looker Studio built by Porter. Connect Instagram Insights, Facebook Insights, LinkedIn Pages, TikTok, Pinterest, and Google Business Profile to monitor follower growth, engagement rate, reach, impressions, clicks, ad spend, video views, and website actions. Slice results by platform, campaign, and date to find top-performing content and channels. Features include white‑label charts, custom metrics, data blending, goals, historical data, filters, and scheduled email alerts. Designed for marketers and agencies who want a single, client-ready view of social KPIs.
Free
portermetrics Instagram Organic icon
E-commerce report template cover image
Sales
E-commerce report template

Looker Studio template for Shopify, GA4, Facebook Ads, and Google Ads that tracks sales, conversions, and marketing performance by product, customer, and channel.

E‑commerce performance template by Porter for Looker Studio that brings together Shopify, GA4, Facebook Ads, and Google Ads to monitor the full revenue picture. Tracks gross sales, costs, and net sales alongside conversion rate, average order value, and bounce rate. Breaks results down by time, product, customer, and source to pinpoint profitable items and high‑value segments. Includes focused views for retention, funnels, KPIs, and SEO to assess marketing effectiveness across the journey. Helps teams spot behavior patterns and act quickly to increase ROI and growth.
Free
portermetrics Google Analytics 4 icon
Ad pacing and budget tracking report template cover image
Finance
Ad pacing and budget tracking report template

Goal-based Facebook Ads template to track budget, leads, traffic, messages, app installs, and conversions with monthly trends.

Facebook Ads campaign analysis template focused on budget tracking and performance across the funnel. Compare current results to goals and monitor monthly trends to catch pacing gaps early. Covers key outcomes including leads, website traffic, messages, app downloads, and conversions to see what’s moving the needle. Align spend with targets, evaluate ROI by objective, and prioritize the campaigns that deliver. Built for marketers who want a clear, goal‑based view of Facebook Ads performance.
Free
portermetrics Facebook Ads icon
Shopify report template cover image
Sales
Shopify report template

Shopify analytics template for Looker Studio to track sales, customers, products, and marketing performance in one place.

Track end-to-end Shopify performance in Looker Studio with KPIs like orders, net and gross sales, returns, and average order value. Understand customer behavior with metrics for new vs repeat buyers, lifetime value, conversion rate, cart abandonment, and refunds. Evaluate marketing efficiency using traffic source, ad spend, ROAS, and customer acquisition cost. Compare product performance and inventory to highlight best sellers and revenue drivers. Use these insights to optimize campaigns, merchandising, and profitability.
Free
portermetrics Shopify icon
Local SEO report template cover image
Marketing
Local SEO report template

Local SEO and Google Business Profile analytics to track rankings, reviews, and conversions across locations.

Local SEO performance tracking focused on Google Business Profile data—searches, views, calls, directions, website clicks, and review trends. Highlights local search rankings and keyword performance while tying ratings and reviews to visibility and conversions. Surfaces location-level insights to spot winners, fix weak listings, and keep citation consistency in check. Includes sections for searches and conversions, ratings and reviews, and an items tracker to optimize local inventory or services. Ideal for agencies and multi-location businesses aiming to grow foot traffic, reputation, and local visibility.
Free
portermetrics Google Business Profile icon
Instagram Insights report template cover image
Marketing
Instagram Insights report template

Instagram analytics template that highlights engagement, growth, reach, top content, audience insights, and best time to post.

Instagram Insights template focused on tracking the performance of Instagram Business and Creator accounts in Looker Studio. Covers engagement rate, follower growth, reach, and top posts with sections for Profile performance, Profile actions, Posts, Post comparison, Best time to post, Stories, and Audience. Surfaces what content, hashtags, and formats resonate most and when to post for maximum engagement. Helps marketers understand audience demographics and validate where to invest time and budget across campaigns. Built by Porter with an Instagram Insights connector for complete, ongoing reporting.
Free
portermetrics Instagram Organic icon
Paid media report template cover image
Marketing
Paid media report template

Multi-channel PPC dashboard for Looker Studio to monitor CTR, CPC, ROAS, and conversions across Google, Meta, LinkedIn, TikTok, and Twitter with GA4 insights.

Multi-channel paid media template for Looker Studio that unifies PPC performance across Google Ads, Facebook/Instagram, LinkedIn, TikTok, and Twitter. Tracks CTR, CPC, conversions, conversion rate, ROAS, spend, impressions, and engagement to surface winning channels, campaigns, and audiences. Adds GA4 website metrics like sessions, views, and bounce rate for full‑funnel insight from ad spend to on‑site outcomes. Includes white‑label styling, historical data, data blending, and scheduled email summaries for clients and stakeholders.
Free
portermetrics Facebook Ads icon
Mailchimp report template cover image
Marketing
Mailchimp report template

Mailchimp Looker Studio dashboard covering campaigns, e‑commerce, list health, bounces, A/B tests, and industry benchmarks.

Mailchimp analytics template for Looker Studio focused on email campaign performance and revenue. Brings together campaigns, core email KPIs, e‑commerce results, list growth, bounces, and A/B testing insights. Compares your metrics against industry benchmarks to highlight strengths and gaps. Helps diagnose deliverability issues and refine content and cadence based on test outcomes and engagement.
Free
portermetrics Mailchimp icon
Social Media competitors report template cover image
Marketing
Social Media competitors report template

Benchmark competitors across major social platforms and uncover winning content, audience trends, and campaign impact.

A competitive social media template for Looker Studio that benchmarks your brand against rivals across Instagram, Facebook, LinkedIn, TikTok, Pinterest, and Google Business Profile. Track engagement rates, follower growth, reach, ad spend, and content performance to pinpoint what competitors do best. Segment results by time, platform, demographics, location, device, and post type to uncover strategic opportunities. Blend multiple sources to create a single view of the market and highlight top-performing campaigns and posts. White‑label visuals, custom metrics, historical data, filters, and scheduled email alerts make it client‑ready and actionable.
Free
portermetrics Instagram Organic icon
CRM report template cover image
CRM
CRM report template

B2B CRM dashboard for Looker Studio to track pipeline, revenue, conversion rates, and rep performance using HubSpot data.

A Looker Studio CRM template focused on B2B performance, tracking sales revenue, total deals, won/lost ratios, and lead-to-customer conversion. Visualizations cover pipeline by stage, funnel performance, time to close, and performance by assignee to find bottlenecks and high-impact opportunities. Segment results by sales region, product category, and customer segment to compare outcomes and prioritize actions. Pull metrics such as contacts created, deals closed, email sends, opens, clicks, bounces, and campaign revenue from sources like HubSpot or Google Sheets. Designed to align marketing and sales around one view of pipeline health and growth.
Free
portermetrics Google Sheets icon
Google Ads Audience report template cover image
Marketing
Google Ads Audience report template

Google Ads audience analytics in Looker Studio with segment-level insights on reach, CTR, conversions, CPA, and ROAS.

Monitor Google Ads audience performance across reach, conversions, CTR, CPC/CPM, cost per conversion, and ROAS. Segment results by demographics, devices, locations, time of day, campaign, ad group, keyword, and audience to spot high‑value segments. Identify which audiences and geographies drive the most impressions and conversions and how costs vary by segment. Built for PPC teams to compare results and shift budget toward profitable audiences.
Free
portermetrics Google Ads icon
Facebook Organic report template cover image
Marketing
Facebook Organic report template

Looker Studio template for Facebook Insights covering reach, engagement, audience demographics, content performance, and paid impact.

Analyze Facebook Page performance in Looker Studio with unified views for Overview, Audience, Content Performance, Page Reactions, Video Performance, and Messenger Insights. Track page likes, impressions, reach, engagement, clicks, shares, CTR, and conversions to prove ROI and spot wins. Break down results by age, gender, and location to identify target segments and find the best posting times across days and hours. Compare photos, videos, and links to uncover top formats and measure the impact of paid promotions. White‑label design, custom metrics, historical data, scheduled email alerts, filters, goals, and data blending support agency and in‑house reporting.
Free
portermetrics Facebook Organic icon
Facebook Organic competitors report template cover image
Marketing
Facebook Organic competitors report template

Benchmark Facebook performance against competitors in Looker Studio with engagement, followers, reach, and content insights.

Facebook Insights Competitors template for Looker Studio to benchmark your Facebook page against rival pages using public data. Track engagement rate, follower growth, post reach, reactions, comments, and post frequency across competitors and time periods. Identify which competitors lead in growth or engagement and spot content strategies that outperform yours. Ideal for social media teams and agencies seeking actionable competitor intelligence inside Looker Studio. Built by Porter with the Facebook Organic Competitor connector for reliable, long‑term insights.
Free
portermetrics Facebook Organic icon
Paid media Creative performance report template cover image
Marketing
Paid media Creative performance report template

Monitor paid media creative performance and video funnels across campaigns to quickly find and scale winning ads.

A paid media creatives analysis template for Looker Studio focused on measuring ad performance across channels. Track impressions, clicks, spend, CTR, CPC, conversions, conversion rate, reach, frequency, video views, watch time, and engagements by campaign, platform, audience, device, and location. Includes a video funnel from 3‑second views through 25%, 50%, 75%, 95%, and 100% plays plus creative-level tables to pinpoint winning and underperforming assets. Works with Facebook, LinkedIn, TikTok, and Twitter Ads connectors or Google Sheets. Built for PPC teams to optimize creative mix, targeting, and budget allocation.
Free
portermetrics Facebook Ads icon
Facebook Ads report template cover image
Marketing
Facebook Ads report template

Looker Studio template for Facebook Ads that surfaces conversions, engagement, spend efficiency, and audience insights to optimize PPC.

Facebook Ads performance template for Looker Studio focused on CPC, CTR, conversion rate, ROAS, spend, and returns. Prebuilt views for Conversion, Engagement, Visibility, Creative performance, Audience, and conversions vs. amount spent spotlight winners and underperformers. Demographic insights across age, gender, and location reveal the audiences and placements that drive results. White‑label design, custom metrics, data blending, historical data, and scheduled email alerts support client‑ready reporting and deeper analysis. Built by Porter’s marketing team and used by 40k+ marketers to optimize campaigns.
Free
portermetrics Facebook Ads icon
ActiveCampaign report template cover image
Marketing
ActiveCampaign report template

ActiveCampaign email, automation, and deals analytics in one Looker Studio dashboard for fast B2B performance insights.

ActiveCampaign performance tracking for B2B teams, combining email, automation, and deals data in Looker Studio. Monitor core metrics like opens, click-through rate, bounces, unsubscribes, sends, and deliveries alongside account totals for contacts, lists, tags, campaigns, and deals. Assess campaign effectiveness with subscriber clicks and replies, and review automation progress and completed elements to spot friction. Segment results by audience, region, or campaign type to uncover trends and double down on what converts. Use it to quickly answer which campaigns perform best and where churn or drop-offs happen.
Free
portermetrics ActiveCampaign icon
HubSpot report template cover image
CRM
HubSpot report template

HubSpot-to-Looker Studio dashboard for B2B performance tracking across leads, pipeline, CAC, win rates, and revenue with rich segmentation.

A HubSpot report template for Looker Studio that tracks B2B sales and marketing performance end to end, including lead conversion rates, pipeline stage drop‑offs, customer acquisition cost, deal close rates, and revenue growth. Segment results by industry, company size, sales region, and lead source to uncover where growth is coming from. Prebuilt sections cover deals overview, funnel view, deal analysis, reps performance, acquisition sources, marketing, and contacts. Features include white‑label custom charts, custom metrics, historical data, goals, filters, data blending, and scheduled email alerts for stakeholders.
Free
portermetrics HubSpot icon
Multi-channel Marketing performance report template cover image
Marketing
Multi-channel Marketing performance report template

Unified Looker Studio dashboard to compare multi‑channel marketing performance across ads, social, SEO, and web analytics.

Multi‑channel marketing performance template that unifies paid, organic, and social results in one Looker Studio view. Track core metrics—impressions, clicks, spend, CTR, CPC, conversions, CAC, engagement, video views, sessions, page views, and keyword rank—across channels and campaigns. Compare efficiency and ROI across Google Ads, Facebook Ads, LinkedIn, TikTok, Twitter, GA4, and Search Console to see what actually drives growth. Built for marketers and agencies to monitor performance and reallocate budget with confidence. White‑label ready with custom metrics and data blending for a single source of truth.
Free
portermetrics Google Analytics 4 icon
Facebook Ads Funnel report template cover image
Marketing
Facebook Ads Funnel report template

Analyze the Facebook Ads funnel with CTR, CPA, ROAS, and conversion insights by audience, placement, device, and time.

Track the full Facebook and Instagram ads funnel in Looker Studio, from impressions to conversions. See CTR, conversion rate, CPA, ROAS, spend, and impressions by campaign, ad set, placement, device, demographic, and time of day to pinpoint what drives performance. Compare acquisition costs and returns across segments to guide budget and creative decisions. Share insights with stakeholders via link, PDF, or email to align on actions and scale winning ads.
Free
portermetrics Facebook Ads icon
Google Ads report template cover image
Marketing
Google Ads report template

Google Ads PPC dashboard for Looker Studio to track spend, CTR, CPC, ROAS, and conversions by campaign, keyword, device, and location.

Google Ads performance template for Looker Studio focused on PPC visibility, clicks, and conversions. Track key metrics like impressions, CTR, CPC, CPM, ROAS, spend, and conversions to spot winners and waste. Break down results by campaign, ad group, keyword, device, and location to understand where performance comes from. Evaluate trends and answer practical questions such as which campaign converts best and how mobile CPC compares. Ideal for marketers and agencies needing a clear view of acquisition efficiency and return on ad spend.
Free
portermetrics Google Ads icon
Facebook Ads Google Ads report template cover image
Marketing
Facebook Ads Google Ads report template

Unified Facebook Ads + Google Ads template for tracking PPC metrics, blended spend, and ROI across channels.

Blends Facebook (Meta) Ads and Google Ads into one PPC performance view in Looker Studio. Track CTR, CPC, conversions, CPA, ROAS, impressions, and spend with comparisons by campaign, ad group/ad set, device, location, and demographics. See blended ad spend and daily results to compare channels, spot trends, and shift budgets with confidence. Ideal for marketers and agencies needing quick cross-platform insights and ROI tracking.
Free
portermetrics Facebook Ads icon
SEM report template cover image
Marketing
SEM report template

SEM/Google Ads template that pinpoints PPC ROI with KPIs, cost insights, and campaign comparisons across devices and locations.

An SEM/Google Ads performance template built to track PPC efficiency and ROI across campaigns, ad groups, keywords, devices, and locations. Highlights core metrics such as impressions, clicks, ad spend, CTR, CPC, CPM, conversions, and ROAS to surface what’s working and what’s wasting budget. Provides KPI and cost overviews plus campaign-level comparisons to uncover high-ROI campaigns, weak segments, and optimization opportunities. Ideal for paid media teams and agencies needing quick, actionable insights from Google Ads data.
Free
portermetrics Google Ads icon
SEO report template cover image
Marketing
SEO report template

SEO Looker Studio template that visualizes Google Search Console metrics—queries, pages, CTR, position, and trends by country and device.

SEO performance template focused on Google Search Console data to track impressions, clicks, CTR, average position, and top queries and pages. Break down results by country and device to spot growth opportunities and content gaps, and blend data to relate traffic with conversions and goals. Identify winning keywords, declining pages, and the impact of mobile vs. desktop on engagement. Includes white‑label styling, custom charts, historical trends, filters, and optional email alerts for stakeholders.
Free
portermetrics Google Search Console icon
Funnels report template cover image
Marketing
Funnels report template

Facebook Ads funnel analysis in Looker Studio to trace spend-to-lead performance and spot drop‑offs fast.

Facebook Ads funnel analysis template for Looker Studio that maps the journey from ad impressions and clicks to leads and outcomes. Presents funnel stages side by side to reveal drop‑offs, costs, and conversion efficiency. Surfaces core performance markers such as CTR, CPC, CPL, and lead volume to pinpoint where money is won or wasted. Works with the Porter Metrics Facebook & Instagram Ads connector to bring campaign data into one view. Built for marketers and e‑commerce teams focused on optimizing paid social acquisition and scaling winners.
Free
portermetrics Google Analytics 4 icon
Blog report template cover image
Web
Blog report template

GA4 Looker Studio template unifying acquisition, engagement, conversion, audience, ecommerce, and retention insights in one place.

GA4 performance template focused on the full marketing funnel for ecommerce and websites. Organizes insights into Conversion, Engagement, Acquisition, Audience (geo, demographics, tech), E‑commerce (GA4), and Retention to reveal what drives growth. Highlights trends across channels and audiences so you can spot opportunities, fix drop‑offs, and scale what works. Ideal for decision‑makers who want a single view of traffic quality, user behavior, and customer value.
Free
portermetrics Google Analytics 4 icon
Facebook Ads Messenger report template cover image
Marketing
Facebook Ads Messenger report template

Facebook Insights Looker Studio template covering overview, audience, engagement, reactions, video, and Messenger performance.

Facebook Insights dashboard template for Looker Studio focused on social media performance tracking. Combines native Facebook metrics to monitor reach, impressions, engagement, reactions, and content performance across posts and videos. Includes dedicated pages for Overview, Audience, Content Performance/Engagement, Reactions, Video Performance, and Messenger Insights. Surfaces trends, top posts and formats, audience makeup, and messaging activity to spot growth opportunities and refine publishing strategy. Built for the Porter Metrics Facebook Insights connector to enable deeper metric combinations.
Free
portermetrics Facebook Organic icon
SEO Serp tracking report template cover image
Marketing
SEO Serp tracking report template

Track keyword rankings, CTR, clicks, impressions, and average position from Google Search Console to find SEO wins and opportunities.

SEO SERP tracking template focused on Google Search Console data to monitor keyword rankings, CTR, clicks, impressions, and average position. Highlights top-performing queries and pages and surfaces opportunities where rankings or CTR are slipping. Compares performance across countries and devices to understand where organic visibility is growing or lagging. Trend views help validate SEO wins, prioritize content updates, and guide roadmap decisions. Ideal for SEO teams and agencies who need clear, client-ready insights from Search Console.
Free
portermetrics Google Search Console icon
Twitter Ads report template cover image
Marketing
Twitter Ads report template

Twitter Ads performance dashboard for Looker Studio with campaign and audience breakdowns across CTR, spend, conversions, and ROAS.

Twitter Ads performance template for Looker Studio that tracks clicks, impressions, spend, conversions, CTR, CPC, CPM, ROAS, and video engagement metrics. Compare campaigns, ad groups, ads, and audience segments to find what drives conversions and where budget is wasted. Surface trends in CPA and conversion rate to guide optimization. Built for PPC teams to communicate results and scale what works.
Free
portermetrics X Ads (Twitter) icon
Facebook Ads report template for Looker Studio by Heineken cover image
Marketing
Facebook Ads report template for Looker Studio by Heineken

A Looker Studio template to analyze Facebook Ads performance, conversions, and ROI like the Heineken team.

A Facebook Ads performance template for Looker Studio modeled on the dashboards used by Heineken. Tracks core PPC metrics—impressions, clicks, spend, CTR, CPC, CPM, reach, frequency, conversions, and cost per conversion—across campaigns, ad sets, and ads. Surfaces which creatives, audiences, devices, and objectives drive the most engagement and conversions. Supports ROI-focused analysis with views like reach vs. amount spent and detailed performance drilldowns. Built for marketers and agencies who need fast, client-ready insights from Meta campaigns.
Free
portermetrics Facebook Ads icon
PPC ROAS report template cover image
Marketing
PPC ROAS report template

Google Ads ROAS dashboard to track spend, revenue, and profitability for smarter budget decisions.

ROAS-focused Looker Studio template built for Google Ads performance tracking. Highlights spend, revenue, ROAS, conversions, and cost efficiency to quickly gauge profitability. Surfaces top and underperforming campaigns so budgets can be shifted toward what works. Clear trend views help spot spikes, dips, and momentum to protect ROI and scale winners.
Free
portermetrics Facebook Ads icon