Data Source: Klaviyo

Cross-channel analytics template for Klaviyo, Shopify, and Facebook Ads that unifies email, e‑commerce, and paid social performance in one view. Track engagement metrics like opens, clicks, bounces, spam complaints, and subscriber growth or churn to spot what triggers unsubscribes. Measure Shopify funnel health—from checkout starts to fulfilled orders—and connect Facebook lead quality to downstream conversions. Compare campaigns across platforms to identify underperformers, prioritize fixes, and optimize budgets. Ideal for marketers who need client-ready KPIs, campaign analysis, and email rate trends without stitching data together.

Klaviyo Email & SMS Campaign template for Looker Studio tracks core email KPIs—open rate, click rate, conversions, revenue per campaign, and deliverability signals like bounces, unsubscribes, and spam complaints. Visual insights include time-series trends, heatmaps, maps by country and city, and campaign-level tables to spot winners and underperformers fast. Audience analysis highlights peak engagement times, geography, and device preferences to refine targeting. Subscriber growth and segment performance reveal which cohorts drive conversions, while side‑by‑side email vs SMS views clarify each channel’s contribution.

Klaviyo Overview focuses on email marketing performance pulled from Klaviyo. Track email delivery stats, overall activity, and a conversion funnel to understand drop‑offs from send to conversion. Review campaign performance trends and benchmark engagement. Compare email open rates and activity by country to find geographic opportunities. Built for ecommerce and lifecycle teams optimizing Klaviyo campaigns.

Klaviyo – Campaign Overview centralizes your Klaviyo email performance in Looker Studio so you can monitor key campaign KPIs and trends at a glance. Compare engagement by campaign (e.g., emails sent and opens) and track results over time with a date-range control. Built on Catchr’s Klaviyo connector, data syncs in real time so your reporting stays current. Ideal for sharing performance with stakeholders and highlighting what’s working across campaigns.