Data Source: Google Ads

The best free & paid Looker Studio templates, curated and quality-ranked for data reporting.

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50 Google Ads Performance Metrics Dashboard cover image
Marketing
50 Google Ads Performance Metrics Dashboard

Google Ads Metrics Map template with 50 connected metrics and 26 pages to analyze performance and act on insights.

Google Ads performance template for Looker Studio built on the Metrics Map method to reveal how 50 metrics connect and drive results. It covers conversions, cost, CTR, ROAS, impression share, video engagement and more across 26 focused pages with current values, trends, slice charts, and a connected metrics map. Each page adds plain‑English explanations, why it matters, and actionable hypotheses to help prioritize optimizations. Connects directly to Google Ads, with options including a lifetime white‑label version.
$0|$199|$299
jetmetrics Google Ads icon
All-In-One Marketing Report Template Google Looker Studio cover image
Marketing
All-In-One Marketing Report Template Google Looker Studio

Unified Looker Studio template combining paid ads, GA4, and Search Console to pinpoint what drives traffic, conversions, and growth.

All‑in‑one marketing template for Looker Studio unifies paid media, GA4 web analytics, and Google Search Console into a single view. Track which ad platforms and campaigns drive attention, CTR, and conversions, monitor clicks versus cost trends, and compare performance across Google, Facebook, and Bing. Analyze website behavior and commerce metrics with GA4—top landing pages, engagement, events, device mix, geography, and transactions. Surface SEO insights from Search Console including trends in queries and content, brand vs generic terms, keyword visibility, position, and length. Powered by Funnel.io for paid data and native GA4/Search Console connectors, it’s fully customizable for agencies, SMBs, and marketers.
£299
powermetrics Google Ads icon
Full Report Google Ads Campaigns 7 pages cover image
Marketing
Full Report Google Ads Campaigns 7 pages

Comprehensive 7-page Google Ads dashboard with MoM/YoY views, keyword and auction insights, and GA4 behavior analysis.

7-page Looker Studio template for deep Google Ads analysis across campaigns, ad groups, keywords, and search terms with MoM and YoY comparisons. Track clicks, impressions, CTR, CPC, conversions, conversion rate, cost, cost per conversion, and budget, plus device performance and conversion types. Drill into top campaigns and daily trends, and benchmark with an auction insights table. Connect GA4 to evaluate post-click behavior by campaign, keyword, and search query for a clear view from ad spend to on-site outcomes. Built for ongoing weekly or monthly performance reviews and optimization.
$92.95
chartud Google Ads icon
Google Ads Template for Looker Studio cover image
Marketing
Google Ads Template for Looker Studio

Google Ads dashboard for Looker Studio to track ROI, keywords, audiences, and campaign efficiency with Smart Interpretations.

Google Ads performance dashboard for Looker Studio focused on turning ad data into clear, actionable insights. Monitor impressions, clicks, conversions, CTR, cost, revenue, CPC/CPM, and cost per conversion to evaluate ROI and efficiency. Modules for Campaign Overview, Keyword Analysis, Audience Insights, Reach & Relevance, and a Growth Timeline reveal trends by device, city, demographics, and campaign type. Smart Interpretations surface winning tactics, wasted spend, and optimization opportunities so budgets go further.
$129
kodalogic Google Ads icon
Google Ads Pulse Dashboard cover image
Marketing
Google Ads Pulse Dashboard

Focused Google Ads pulse check that links key metrics and trends to explain what changed and why, with weekly and monthly views.

Concise Google Ads performance pulse for marketers. A visual metrics map links clicks, impressions, CTR, CPC, cost, conversions, CPA, and conversion rate with arrows, color cues, and trend comparisons to explain movement. Weekly (7‑day) and monthly (30‑day) modes highlight short‑term and broader shifts, with filters for device, campaign type, campaign, and conversion type. A compact list view provides a fast metric‑by‑metric scan alongside the map for context. Built to quickly spot what changed, why it changed, and where to act.
$0|$79|$99
jetmetrics Google Ads icon
Quality score analytics dashboard for Google Ads cover image
Marketing
Quality score analytics dashboard for Google Ads

Google Ads Quality Score analytics to diagnose keywords, track weighted QS, and link impact to CTR, CPC, and spend.

Google Ads quality score analytics focused on keyword-level performance and optimization. Tracks historical quality score alongside CTR, CPC, and search impression share to reveal what drives visibility and cost. Includes impression-, click-, and cost‑weighted quality score metrics with clear guidance on when each matters for health, engagement, and budget efficiency. Highlights keyword distributions and components like landing page experience, ad relevance, and expected CTR to pinpoint where to improve. Built for finding quick wins that raise scores, lift CTR, and lower CPC.
Free
coupler Google Ads icon
Google Ads Agency Report cover image
Marketing
Google Ads Agency Report

Agency‑grade Google Ads + GA4 monthly reporting across 7 pages with KPIs, trends, campaigns, geo, competitors, landing pages, and analytics.

Comprehensive Google Ads agency dashboard for monthly reporting, combining Google Ads and GA4 data across 7 pages: Summary, Time Comparison, Campaigns/Keywords with search query mining, Geo‑Demographics, Competitors (Auction Insights), Landing Pages, and Analytics. Surface KPIs like cost, clicks, conversions, and cost per conversion, compare trends over the last 12 months, and pinpoint wins or issues by campaign, device, and location. Turn client meetings into clear conversations with built‑in commentary sections, co‑branding (agency and client logos), and space to outline services. Use GA4 side‑by‑side with Google Ads to validate attribution and benchmark against other channels. Best for lead‑gen and non‑ecommerce accounts (no ecommerce tracking).
$99.00
bymarketers Google Ads icon
Paid Ads Organic Report - Google Ads cover image
Marketing
Paid Ads Organic Report - Google Ads

Organic–paid search overlap insights to reduce ad waste, improve CTR, and prioritize high‑value queries.

Organic and paid search alignment focused on cutting wasted spend and boosting efficiency. Surfaces overlap between ads and organic rankings, including how CTR changes when both appear versus ad‑only. Pinpoints queries where the site already ranks top 3 organically so ad budgets can be reduced, with estimated savings. Highlights high‑CPC terms to trim or refine, plus guidance for brand and non‑brand queries with clear, actionable recommendations.
Free
ecommvert Google Ads icon
PPC multi-channel dashboard cover image
Marketing
PPC multi-channel dashboard

Cross‑channel PPC dashboard that consolidates ad metrics and spend to compare performance and guide budget decisions.

A multi‑channel PPC dashboard focused on consolidating ads data from Google Ads, Meta, LinkedIn, and other platforms to compare performance side by side. Tracks spend, impressions, clicks, CTR, CPC, conversions, and ROAS with time trends and breakdowns by source and campaign type. Highlights spend and CPC by date and source, impressions vs. clicks over time, and clicks by source to quickly spot winners and waste. Surfaces opportunities by evaluating keyword and creative effectiveness alongside metrics like search impression share and frequency. Guides smarter budget allocation and optimizations that lift ROI across platforms.
Free
coupler Google Ads icon
Google Ads report template for Looker Studio cover image
Marketing
Google Ads report template for Looker Studio

A comprehensive Google Ads template that tracks key metrics and reveals top campaigns, audiences, devices, locations, and time-based trends for smarter optimization.

A Google Ads performance template for Looker Studio focused on tracking impressions, clicks, CTR, conversions, costs, CPC/CPM, CPA, and ROAS. Compare results across campaigns, ad groups, ads, keywords, and search terms to spot winners and waste. Break down performance by audience demographics, device, location, and network, and uncover time-of-day and day-of-week trends to refine scheduling. Surface top campaigns and ads to reallocate budget toward the highest ROI opportunities.
Free
reportingninja Google Ads icon
Google Ads E-commerce Report by escalix io 2024 cover image
Sales
Google Ads E-commerce Report by escalix io 2024

Google Ads e‑commerce dashboard to track spend, revenue, ROAS, and conversions with breakdowns by campaign, region, device, and more.

Google Ads e‑commerce performance template focused on cost, revenue, ROAS, and gross profit alongside clicks, impressions, CTR, CPC, conversions, CPA, CVR, and AOV. Filters for primary conversion action, campaign, region, device, and campaign type make it easy to zero in on what drives results. Period comparisons highlight growth or declines across acquisition and conversion metrics. Navigation includes dedicated pages for Budget, Campaigns, Devices, GEO, Products, Keywords, Time, and Forecast to optimize spend and plan outcomes.
Free
mykytasoima Google Ads icon
Google Ads TrueView for Action Discovery Performance Insights cover image
Marketing
Google Ads TrueView for Action Discovery Performance Insights

Google Ads performance insights for Discovery and TrueView for Action with trends, comparisons, and audience/ad-level analysis.

Performance insights for Google Ads Discovery and TrueView for Action campaigns at account, campaign, ad group, audience, and ad levels. Tracks clicks, cost, conversions, and cost per all conversions with daily trends and period-over-period comparisons. Surfaces spend and conversion efficiency to quickly spot winners and underperformers. Includes an ad approval view to monitor policy status and delivery risks. Designed for marketers optimizing YouTube and Discovery placements.
Free
lookerstudioteam Google Ads icon
Google Ads Display Network Performance Insights cover image
Marketing
Google Ads Display Network Performance Insights

Comprehensive Google Ads Display Network template covering performance, trends, audiences, creatives, and bid/budget loss insights.

Google Ads Display Network performance template for monitoring results from account to asset level. Tracks clicks, cost, conversions, CTR, CPA, and impression share with day‑by‑day trends and comparison to the previous period. Breaks performance down by campaign types, ad groups, audiences, devices, locations, and demographics. Reviews creative and asset coverage to spot gaps and understand which formats and messages drive results. Highlights bid and budget loss to guide spend reallocation and scaling decisions.
Free
lookerstudioteam Google Ads icon
Google Ads Search Creative Performance Insights cover image
Marketing
Google Ads Search Creative Performance Insights

Actionable insights for Google Ads search creatives—ad types, RSA assets and strength, policy approvals, and device/click trends—to improve performance.

Google Ads Search Creative Performance Insights tracks how each ad type performs across your account, with clear breakouts by device and click type. Review RSA asset strength and presence, understand which assets drive engagement, and spot gaps to test. Monitor policy approval status to prevent delivery issues and maintain coverage. Trend performance over time and use the campaign deep dive to pinpoint winners and underperformers. Ideal for optimizing creative mix, quality, and spend efficiency.
Free
lookerstudioteam Google Ads icon
Google Ads Shopping Product Performance cover image
Marketing
Google Ads Shopping Product Performance

Google Ads Shopping analytics focused on revenue and profitability by type, category, brand, labels, and SKU.

Google Ads Shopping Product Performance template for tracking online and offline revenue and profitability across products. Analyze results by product type, category, brand, custom labels, and SKU with dedicated executive, product, brand, and category views. Compare recent periods (e.g., last 7 days vs previous) with calculations based on the latest 28 days. Pinpoint profit drivers, cut waste, and optimize product mix to improve efficiency for ecommerce and retail teams.
Free
lookerstudioteam Google Ads icon
Google Ads Break-even Analyzer cover image
Finance
Google Ads Break-even Analyzer

Ecommerce profitability dashboard with break‑even CPC/CVR/AOV and cost inputs for smarter campaign decisions.

Profit-focused ecommerce analytics template for Looker Studio that ties marketing performance to unit economics. Tracks key cost inputs like shipping per order, VAT, return rate, transaction fees, returning-customer share, and profit margin to show true profitability. Highlights break‑even CPC, required CVR, and target AOV so you know exactly what you can afford to pay for traffic and what levers to pull. Includes campaign, keyword, and search term views to spot winners and fix waste. Ideal for DTC brands and online stores that want to move beyond ROAS to real profit.
Free
ecommvert Google Ads icon
Essential Google Ads Looker Studio Template cover image
Marketing
Essential Google Ads Looker Studio Template

Google Ads performance dashboard to spot winners, cut waste, and grow ROI across campaigns, keywords, audiences, devices, and locations.

Essential PPC oversight for Google Ads across campaigns, keywords, audiences, devices, and locations. Tracks impressions, clicks, CTR, cost, conversions, conversion rate, cost per conversion, and conversion value/ROAS. Surfaces top and underperforming campaigns and costly keyword clusters, with clear time trends for week‑over‑week and month‑over‑month changes. Visualizes cost breakdowns and country performance to refine geo and device targeting. Built to steer budget toward what converts and cut wasted spend fast.
€149
databloo Google Ads icon
Google Ads Report 5 pages Campaign performance cover image
Marketing
Google Ads Report 5 pages Campaign performance

Google Ads performance template with MoM/YoY views for campaigns and keywords, including daily, weekday, and hourly insights.

Five-page Google Ads Looker Studio template focused on campaign performance and keyword analysis. Compare the current period with last month and last year to track clicks, cost, CPC, conversions, and cost per conversion. Explore daily trends and performance by campaign and ad group, plus weekday and hour breakdowns to find peak conversion times. Keyword pages highlight Top 10 keywords and search terms, CTR and click evolution, and detailed performance tables. Built for multi-account oversight with a quick account selector and the free Google Ads connector.
$79.19
chartud Google Ads icon
Google Ads Report Template cover image
Marketing
Google Ads Report Template

Google Ads performance dashboard with campaign metrics, auction insights, cost analysis, and device breakdown to optimize PPC results.

Track Google Ads performance in Looker Studio with a clear overview of impressions, clicks, cost, and conversions. Dive into campaign-level metrics like CTR, CPC, and conversion rate to identify top performers and fix underperformers. Leverage Auction Insights to benchmark against competitors using impression share, average position, and overlap rate. Evaluate spend and efficiency with cost analysis and conversion tracking to improve returns. Compare mobile and desktop results to refine targeting and bids.
£89
powermetrics Google Ads icon
Search Performance Overview cover image
Marketing
Search Performance Overview

Looker Studio template to analyze Google Ads search performance across campaigns, keywords, devices, audiences, geos, and auction insights.

Google Ads Search Performance dashboard for Looker Studio that unifies account, campaign, ad group, keyword, and search query analytics. Tracks spend, impressions, clicks, CTR, CPC, conversions, CPA, and ROAS with daily trends and period-over-period comparisons. Explore device, demographic, and geographic views to pinpoint winning segments and eliminate wasted spend. Leverage auction insights to benchmark against competitors and guide bid and budget decisions. Built to give marketers fast, actionable visibility into search performance from overview to deep dive.
Free
lookerstudioteam Google Ads icon
Google Ads Experiments Performance cover image
Marketing
Google Ads Experiments Performance

Evaluate Google Ads trial campaigns vs base campaigns and analyze incremental queries to find winning variants.

Google Ads Experiments Performance Dashboard compares trial campaigns against their corresponding base campaigns across selected accounts. It consolidates results into an executive summary, detailed performance comparisons, and incremental query analysis to surface queries uniquely captured by the experiment. Designed to quantify lift and efficiency changes so you can decide whether to scale, pause, or iterate variants. Ideal for advertisers running structured A/B tests who need fast, clear readouts.
Free
lookerstudioteam Google Ads icon
Google Ads creatives dashboard cover image
Marketing
Google Ads creatives dashboard

Google Ads creative performance analytics with key KPIs, trends, and top creatives for optimization.

Google Ads creatives performance tracking focused on spend efficiency, reach, and engagement across campaigns, ad groups, and ad types. Key metrics include amount spent, impressions, clicks, CPC, CPM, and CTR with a detailed creative-level table for comparisons. Trend visuals highlight impressions vs. CPM, clicks vs. CPC, and spend dynamics over time. Ranking and breakdowns surface top-performing creatives by conversions and impressions by ad type to guide optimization.
Free
coupler Google Ads icon
Google Ads keywords performance dashboard cover image
Marketing
Google Ads keywords performance dashboard

Google Ads keyword performance analytics to optimize spend, clicks, and conversions across campaigns.

Google Ads keywords performance focused on measuring cost-efficiency and revenue impact across search terms and ad groups. Covers core KPIs such as cost, impressions, clicks, CTR, CPC, CPM, conversions, conversion value, conversion rate, and cost per conversion, with trend charts and a detailed keyword table to surface winners and waste. Highlights top keywords by clicks and visualizes shifts in impressions, CPC, and CPA over time to guide bid and budget decisions. Excludes Performance Max campaigns.
Free
coupler Google Ads icon
Dashboard Google Ads One page internal analysis daily use cover image
Marketing
Dashboard Google Ads One page internal analysis daily use

One-page Google Ads dashboard with WoW/MoM/YoY comparisons and campaign, ad group, keyword, and search term analysis for daily decisions.

One-page Google Ads performance template for daily internal analysis. Puts core KPIs—clicks, conversions, cost, CPC, and CTR—side by side with WoW, MoM, and YoY comparisons. Visual timelines highlight current‑month trends, while campaign, ad group, keyword, and search term tables surface winners and waste by match type. Built‑in filters (campaign, type, status, device) and an account selector focus insights quickly across accounts. Ideal for spotting shifts in efficiency and reallocating spend in minutes.
$29.97
chartud Google Ads icon
Metrics Breakdown Tree cover image
Marketing
Metrics Breakdown Tree

Ecommerce decision‑tree template that surfaces profit drivers from Google Ads and Google Analytics with a clear metrics breakdown.

Ecommerce analytics template that turns Google Ads and Google Analytics data into a decision tree to pinpoint the biggest levers for growth and profitability. Highlights metrics such as repeat order rate, return rate, shipping per order, transaction fees, sale percentage, and profit margin to prioritize fixes and quick wins. Includes a detailed metrics breakdown plus keyword and product filters to compare performance across campaigns and SKUs. Built to reveal where money is made or lost across the funnel and guide next steps.
Free
ecommvert Google Ads icon
Branded organic search vs paid campaign performance dashboard for Google cover image
Marketing
Branded organic search vs paid campaign performance dashboard for Google

Compare paid vs organic search to track clicks, impressions, CTR, spend, and share of clicks by keyword.

Paid vs organic search performance in one place to see how keywords drive visibility and traffic. Track impressions, clicks, CTR, spend, and share of clicks over time and by search term. Compare organic vs paid CTR and impressions to uncover cannibalization or lift. Highlight high‑impact keywords to shift budget, improve creatives, and align SEO with PPC.
Free
coupler Google Ads icon
Cross-platform report template for Looker Studio cover image
Marketing
Cross-platform report template for Looker Studio

Unified ad performance dashboard comparing spend, clicks, CTR, conversions, and ROI across Facebook, Google, LinkedIn, and other channels.

Cross-platform Looker Studio template for unifying marketing performance from Facebook Ads, Google Ads, LinkedIn Ads, and more. Brings together cost, impressions, clicks, CTR, conversions, conversion rate, and efficiency metrics like CPA/ROAS to compare channels side by side. Pinpoints which platforms drive the best results and how cost per conversion and ROI stack up to guide budget shifts. Trend views surface seasonality and performance changes by channel and account for faster decisions. Built to highlight total impact and reveal opportunities to reallocate spend to top performers.
Free
reportingninja Google Ads icon
Google Ads vs Facebook Ads comparison template cover image
Marketing
Google Ads vs Facebook Ads comparison template

Side‑by‑side comparison of Google Ads vs Facebook Ads across CTR, CPC, CPA, cost, impressions, clicks, and conversions.

Compare Google Ads and Facebook Ads head‑to‑head to find the stronger acquisition channel. Track CTR, CPC, cost per conversion, total cost, impressions, clicks, and conversions side‑by‑side for quick benchmarking. Highlight audience and performance differences with demographics insights to guide budget shifts. Clean comparison cards make it easy to spot trends and winners fast. Built by Supermetrics for marketers running paid media on both platforms.
Free
supermetrics Google Ads icon
Google Ads Audience report template cover image
Marketing
Google Ads Audience report template

Google Ads audience analytics in Looker Studio with segment-level insights on reach, CTR, conversions, CPA, and ROAS.

Monitor Google Ads audience performance across reach, conversions, CTR, CPC/CPM, cost per conversion, and ROAS. Segment results by demographics, devices, locations, time of day, campaign, ad group, keyword, and audience to spot high‑value segments. Identify which audiences and geographies drive the most impressions and conversions and how costs vary by segment. Built for PPC teams to compare results and shift budget toward profitable audiences.
Free
portermetrics Google Ads icon
Google Ads YouTube Performance cover image
Marketing
Google Ads YouTube Performance

Google Ads YouTube for Action performance dashboard covering KPIs, ad groups, creatives, engagement, and day‑of‑week insights.

Track Google Ads YouTube for Action performance with a clear overview of key KPIs like impressions, views, clicks, cost, and conversions. Drill into Ad Groups and Creatives to compare results and spot best‑performing assets. Review engagement metrics and view-rate trends, plus day‑of‑week patterns for clicks, views, and conversions. Surface top campaigns to guide budget shifts and creative optimizations.
Free
lookerstudioteam Google Ads icon
Google Ads Search Opportunity Lost Budget Bid cover image
Marketing
Google Ads Search Opportunity Lost Budget Bid

Google Ads template to find and size lost impression share and revenue from budget/bid limits, with device and campaign‑level detail.

Pinpoint lost search impression share in Google Ads caused by budget and bid limits. Compare budget loss versus the previous period and break it down by device to see where demand is being missed. Estimate online revenue lost by device to size the impact. Drill into campaign‑level budget loss to decide where to increase spend or adjust bids.
Free
lookerstudioteam Google Ads icon
Google Ads Search Auction Insights cover image
Marketing
Google Ads Search Auction Insights

Competitive benchmarking for Google Ads using Search Auction Insights across campaigns, ad groups, keywords, and devices.

Benchmark Google Ads Search performance against competitors using Auction Insights across campaigns, ad groups, keywords, and devices. Track impression share, absolute top of page rate, top of page rate, position above rate, and outranking share with period‑over‑period comparisons. Reveal trends by advertiser to see who’s gaining visibility and where you’re losing ground. Identify priority campaigns and keywords to defend share and capture opportunities. Built for PPC teams focused on competitive search strategy.
Free
lookerstudioteam Google Ads icon
Google Ads Discovery Performance Insights cover image
Marketing
Google Ads Discovery Performance Insights

Google Ads Discovery campaign performance insights with trend, comparison, and asset-level analysis.

Performance insights for Google Ads Discovery campaigns, focused on clicks, cost, conversions, and cost per conversion with clear comparison to the previous period. Includes views for account, campaign, and ad group performance plus audience type analysis to spot what’s working. Highlights daily trends to track momentum and seasonality. Covers ad format coverage and asset-level results to evaluate creatives and labels. Built to guide budget shifts, bidding tweaks, and creative optimization for Discovery ads.
Free
lookerstudioteam Google Ads icon
Google Ads - eCommerce Scaling cover image
Sales
Google Ads - eCommerce Scaling

Google Ads eCommerce scaling template to spot high‑potential campaigns and optimal budgets across Search, PMax with feeds, and Shopping.

Google Ads eCommerce scaling template focused on finding growth opportunities across Search, Performance Max with feeds, and Shopping. Highlights campaigns and products with the strongest scaling potential using ROAS and efficiency trend lines. Guides you to the budget sweet spot—when to push spend and when to stabilize or cut costs. Built for specialists, agencies, and online stores that want decisions driven by historical data. Includes practical tips for reading trends and accounting for seasonality to drive profitable growth.
Free
ecommvert Google Ads icon
Google Ads Single Page Report Template cover image
Marketing
Google Ads Single Page Report Template

Single-page Google Ads overview with visibility, conversion, and cost metrics to optimize spend and ROI.

Single-page Google Ads performance template focused on fast, actionable insight. Tracks core KPIs across the funnel—impressions and absolute top %, clicks and CTR, conversions and conversion rate, plus cost, CPC, CPA, and ROAS—along with top campaigns. Spot wasted spend, highlight winners, and justify budget with clear ROI metrics. Ideal for marketers and PPC teams who want quick decisions without digging through multiple reports.
€69
databloo Google Ads icon
Google Ads Overview Report Template cover image
Marketing
Google Ads Overview Report Template

Google Ads overview template for Looker Studio that surfaces visibility, acquisition, conversion, and cost KPIs to improve ROI.

Optimize Google Ads spend with a Looker Studio template focused on visibility, acquisition, conversion, and cost performance. Track impressions, top impression rate, impression share, CPC, CPA, ROAS, and budget trends to quickly spot wins and waste. Evaluate campaigns, keywords, audiences, devices, locations, and auction insights to find the drivers of ROI. Compare periods to guide bidding, budgeting, and creative decisions with confidence.
€99
databloo Google Ads icon
Google Ads Funnel Template cover image
Marketing
Google Ads Funnel Template

End-to-end Google Ads funnel tracking with reach, engagement, clicks, conversions, revenue, and ROAS in one view.

Map the full Google Ads funnel from awareness to conversion to see where campaigns win or leak. Track costs, impressions, and CPM for reach; engagements and engagement rate for interest; clicks, CTR, and CPC for consideration; and conversions, conversion value, and ROAS for outcomes. Compare success rates across stages and quantify drop‑offs. Monitor weekly trends for awareness, engagement, clicks, and results to guide budget shifts and creative tests.
Free
catchr Google Ads icon
Google Ads VS Facebook Ads cover image
Marketing
Google Ads VS Facebook Ads

Compare Google Ads vs Facebook Ads performance across CTR, CPC, CPA, spend, and conversions with geo and device insights.

Side-by-side comparison of Google Ads and Facebook Ads to pinpoint which channel delivers better results. Tracks CTR, CPC, cost per conversion, spend, impressions, clicks, and conversions with clear visual comparisons. Highlights top campaigns and ads with key metrics to spot quick wins and underperformers. Includes geo insights for where clicks come from and a device-level breakdown to guide budget shifts and targeting tweaks.
Free
twominutereport Google Ads icon
Google Ads report template cover image
Marketing
Google Ads report template

Google Ads PPC dashboard for Looker Studio to track spend, CTR, CPC, ROAS, and conversions by campaign, keyword, device, and location.

Google Ads performance template for Looker Studio focused on PPC visibility, clicks, and conversions. Track key metrics like impressions, CTR, CPC, CPM, ROAS, spend, and conversions to spot winners and waste. Break down results by campaign, ad group, keyword, device, and location to understand where performance comes from. Evaluate trends and answer practical questions such as which campaign converts best and how mobile CPC compares. Ideal for marketers and agencies needing a clear view of acquisition efficiency and return on ad spend.
Free
portermetrics Google Ads icon
Google Ads Display Performance cover image
Marketing
Google Ads Display Performance

Google Ads Display performance tracker with core KPIs, period comparisons, and breakdowns by demographics, geography, device, and campaign levels.

Tracks Google Ads Display campaign performance at the account, campaign, and ad group levels. Highlights key metrics like impressions, average CPM, and display impression share with daily trends versus the previous period. Breaks results down by demographics, audience targeting, geography, and device to reveal where reach and engagement are strongest. Surfaces top and lagging performers to guide bid, budget, and creative decisions. Ideal for marketers seeking quick, actionable visibility into display outcomes.
Free
lookerstudioteam Google Ads icon