Data Source: Google Ads

The best free & paid Looker Studio templates, curated and quality-ranked for data reporting.

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Google Ads Impression Share Insights cover image
Marketing
Google Ads Impression Share Insights

Google Ads impression share insights with YoY changes, daily trends, and breakdowns by slot, type, and keywords.

Google Ads Impression Share Insights focused on measuring how often ads appear versus total opportunities. Highlights visibility and reach with year‑over‑year change, plus daily trends for cost and search impression share against the previous period. Breaks performance down by ad slot, ad type, and keywords to spot where coverage is gained or lost. Helps diagnose gaps from budget or rank and prioritize optimizations to grow exposure and efficiency.
Free
lookerstudioteam Google Ads icon
Google Ads Account Health cover image
Marketing
Google Ads Account Health

Google Ads account health overview with spend trends, performance snapshots, and channel views for Search, Display, Video, Shopping, and App.

Google Ads account health template focused on fast diagnosis of performance and spend. Provides a daily spend trend, a performance snapshot, and an account performance overview to quickly spot shifts. Includes dedicated views for Search, Display, Video, Shopping, and App campaigns to compare channels. Useful for catching anomalies, pacing issues, and reporting wins in weekly reviews. A notes section helps capture insights and actions.
Free
lookerstudioteam Google Ads icon
Google Ads Budget Depletion Insights cover image
Marketing
Google Ads Budget Depletion Insights

Daily and hourly Google Ads budget depletion insights to prevent budget‑limited downtime and optimize spend.

Google Ads Budget Depletion Insights focuses on spotting when campaign budgets run out and where spend is constrained. Daily and hourly summaries surface budget pacing and depletion patterns so you can reallocate budgets and protect performance. Ideal for monitoring budget‑limited campaigns and identifying the times of day when coverage drops. Not intended for Shopping campaigns.
Free
lookerstudioteam Google Ads icon
Google Ads Shopping Auction Insights cover image
Sales
Google Ads Shopping Auction Insights

Google Ads Shopping Auction Insights tracking for impression share, overlap, and outranking by day, campaign, ad group, and device.

Track Google Ads Shopping Auction Insights to benchmark Shopping campaign visibility against competitors. Monitor impression share, overlap rate, and outranking share to see who appears with you and who outranks you. Break down trends by day, campaign, ad group, and device to find where competitive pressure is strongest. Compare periods to flag gains or losses in visibility and competitiveness. Use insights to prioritize bids, budgets, and product coverage where share is slipping.
Free
lookerstudioteam Google Ads icon
SEM report template cover image
Marketing
SEM report template

SEM/Google Ads template that pinpoints PPC ROI with KPIs, cost insights, and campaign comparisons across devices and locations.

An SEM/Google Ads performance template built to track PPC efficiency and ROI across campaigns, ad groups, keywords, devices, and locations. Highlights core metrics such as impressions, clicks, ad spend, CTR, CPC, CPM, conversions, and ROAS to surface what’s working and what’s wasting budget. Provides KPI and cost overviews plus campaign-level comparisons to uncover high-ROI campaigns, weak segments, and optimization opportunities. Ideal for paid media teams and agencies needing quick, actionable insights from Google Ads data.
Free
portermetrics Google Ads icon
Google Ads Macro Audit cover image
Marketing
Google Ads Macro Audit

Google Ads audit template highlighting spend, conversions, and engagement to find optimization opportunities fast.

Looker Studio template for a Google Ads macro audit that helps you quickly spot optimization opportunities. It consolidates spend (Cost, CPC, CPM), conversions (Conversion Rate, Cost/Conv.), and engagement (Clicks, CTR, Impressions) across account-wide and campaign views. Use it to pinpoint wasted spend, diagnose low-converting segments, and track performance trends. Ideal for prioritizing budget, fixing underperforming campaigns, and communicating results to stakeholders.
Free
tylerrabey Google Ads icon
Google Ads Search Automation Tracking cover image
Marketing
Google Ads Search Automation Tracking

Audit and optimize Google Ads Search automation—RSA quality, auto bidding, and value‑based bidding across your accounts.

Tracks and improves automation setup for Google Ads Search campaigns. Focuses on adoption and quality of Responsive Search Ads, automated bidding, and value‑based bidding across accounts, campaigns, and ad groups. Identifies gaps, misconfigurations, and opportunities to apply recommended automation settings using recent performance data. Helps teams standardize best practices and set accounts up for scalable, consistent results.
Free
lookerstudioteam Google Ads icon
Google Ads Budget Template cover image
Marketing
Google Ads Budget Template

Monitor Google Ads spend, conversions, CPA, ROAS, and budget pacing by campaign and ad group to prevent overspend and optimize allocation.

Google Ads budget control focused on spend, pacing, and profitability. Track daily cost, conversions, CPA, ROAS, and revenue to keep campaigns within target. Spot trends over time and by day of week, then drill into campaigns and ad groups for precise budget allocation. Identify best-performing campaigns with ROAS rankings and cost/conversion tables to shift spend where it returns most. Built for PPC teams that need real-time oversight and quick optimizations.
Free
catchr Google Ads icon
Google Ads Funnel Analysis cover image
Marketing
Google Ads Funnel Analysis

TOFU–MOFU–BOFU Google Ads funnel view to find drop‑offs and boost conversions on one page.

Google Ads funnel analysis grouped into TOFU, MOFU, and BOFU to spot where prospects drop off and where campaigns win. See the journey from awareness to conversion on one page with stage-level KPIs and trends. Quickly gauge traffic quality, progression rates, and conversion performance to prioritize budget and fixes. Powered by a no‑code Google Ads connection so metrics stay current in Looker Studio.
Free
catchr Google Ads icon
Google Ads Ecom Performance Dashboard cover image
Marketing
Google Ads Ecom Performance Dashboard

Google Ads e‑commerce and lead‑gen performance tracking with clear KPIs across campaigns and products.

Monitor Google Ads e‑commerce performance in one place, focusing on sales, conversions, spend, and ROAS across campaigns. Compare outcomes by product and campaign to spot winners, wasted spend, and scaling opportunities. Identify top products, campaigns, and time periods driving revenue and efficiency. Also supports a lead-based (non‑ecom) view for teams optimizing toward leads instead of purchases.
Free
unknown Google Ads icon
Google Ads - Ad Group Performance cover image
Marketing
Google Ads - Ad Group Performance

Google Ads ad group performance tracking with top‑performer rankings and period‑over‑period comparisons for smarter bidding and budgets.

Google Ads Ad Group Performance template focused on evaluating ad group efficiency and the impact of spend. Highlights the top ad groups by conversions, cost per conversion, total cost, and average CPC. Adds account-level summaries and period‑over‑period comparisons to reveal trends and shifts. Useful for spotting winners, flagging wasted spend, and guiding bid and budget reallocations.
Free
lookerstudioteam Google Ads icon
Google Ads Overview cover image
Marketing
Google Ads Overview

Google Ads overview in Looker Studio with campaign/ad KPIs, trends, and device/country insights for quick optimization.

Google Ads Overview template for Looker Studio consolidates key PPC KPIs across accounts, campaigns, and ads. Side-by-side tables compare cost, impressions, clicks, CTR, CPC, conversions, and cost per conversion to spotlight winners and wasted spend. Trend charts track spend, clicks, conversions, and cost per conversion, plus a visual comparison of cost versus conversions. Device and country breakdowns via bar chart and Geo chart reveal where engagement comes from and what to scale back. Built to speed up budget reviews and optimize campaign and ad performance.
Free
twominutereport Google Ads icon
Google Ads Opportunity Lost cover image
Marketing
Google Ads Opportunity Lost

Google Ads opportunity-lost dashboard for budget and bid limits with impression share trends and campaign-level insights across Search and Display.

Google Ads template focused on measuring opportunity lost from budget and bid limits. Quantifies impression share and highlights where Search and Display are losing visibility due to constraints. Includes daily impression share trends and campaign-level views to pinpoint high-impact fixes. Helps prioritize budget shifts and bid adjustments to recover reach and demand.
Free
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Google Ads Dashboard cover image
Marketing
Google Ads Dashboard

Google Ads KPI dashboard for spend, clicks, CPC, conversions, and campaign performance.

Google Ads performance template focused on key PPC metrics: spend, impressions, clicks, CPC, conversions, and conversion rate. Visuals compare impressions vs clicks and clicks vs CPC to quickly gauge engagement and efficiency. Trend and breakdown charts show spend by date and by campaign type, plus conversions by campaign type. Includes top campaigns by conversions and an all‑conversions breakdown to identify winners and wasted spend. Built to support budget allocation and optimization decisions across campaigns.
Free
coupler Google Ads icon
Google Ads Visibility Overview cover image
Marketing
Google Ads Visibility Overview

Track Google Ads visibility and impression share trends by device, region, date, and campaign.

Google Ads visibility at a glance with impressions, viewable impressions, call impressions, search/content impression share, and absolute top/top impression percentage. Time-performance visuals highlight trends so you can catch dips in impression share early. Breakdowns by date, device, and region map uncover where visibility is strongest or needs attention. Campaign-level comparisons help prioritize budgets and bidding to win more eligible impressions.
Free
twominutereport Google Ads icon
Google Ads Template cover image
Marketing
Google Ads Template

Google Ads performance dashboard covering key KPIs, trends, and breakdowns by campaign, keyword, audience, and country.

Google Ads reporting template focused on marketing performance and spend efficiency. Track core KPIs—cost, impressions, clicks, CTR, CPC, conversions, and CPA—with clear trend lines and headline metrics. Analyze performance by campaign, ad, keyword, audience, and country to pinpoint winners and wasted spend. Built for marketers and agencies managing multiple accounts who need fast insights for budget and optimization decisions.
Free
sheikshahul Google Ads icon
Google Ads Performance Gap Analysis cover image
Marketing
Google Ads Performance Gap Analysis

Google Ads gap analysis to track impression share, estimate lost opportunities, and compare performance versus the previous period.

Google Ads Performance Gap Analysis focused on uncovering missed opportunities and where campaigns are falling short. Highlights impression share trends and estimated lost metrics to reveal wasted reach and periods of underperformance. Compares opportunity loss versus the previous period to quickly spot declines and prioritize fixes. Ideal for PPC teams that need to diagnose gaps and redirect budget and bids for higher impact.
Free
lookerstudioteam Google Ads icon
Google Ads Overview Dashboard cover image
Marketing
Google Ads Overview Dashboard

Google Ads overview with campaign and keyword analysis, including budget vs. spend and conversion-focused KPIs.

Google Ads performance at a glance with scorecards for impressions, CPC, clicks, cost, and conversions plus trend lines for configured budget and actual spend. Dig into campaigns with a table covering status, channel type, cost, impressions, interactions, interaction rate, budget delivery, conversions, and a budget column chart. Compare click distribution by campaign with an easy pie chart. Evaluate keywords with currency, bidding strategy, impressions, interactions, interaction rate, budget delivery, conversions, cost, and number of associated campaigns to spot waste and growth opportunities.
Free
twominutereport Google Ads icon
Google Ad Manager reporting template cover image
Marketing
Google Ad Manager reporting template

Monitor Google Ad Manager clicks, revenue, top ads, and country trends to optimize ad yield.

Looker Studio template for Google Ad Manager focusing on clicks, cost, revenue, top ads, and country performance. Identify which creatives and placements drive engagement and monetize best. Compare geographies to uncover growth opportunities and track ad yield over time. Ideal for publishers and ad ops teams that need clear, revenue-focused insights from Ad Manager data.
Free
supermetrics Google Ads icon
Google Ads Monitoring Report cover image
Marketing
Google Ads Monitoring Report

Paid search funnel dashboard tracking visibility-to-conversion performance and cost across keywords, campaigns, and ad groups.

Paid search funnel template for Looker Studio that maps performance across Visibility, Acquisition, Conversion, and Cost. Highlights where keywords, campaigns, and ad groups gain or lose efficiency so you can fix drop‑offs and scale what works. Surfaces core KPIs like impressions, clicks, conversions, CPA, and spend to judge profitability and momentum. Ideal for quickly spotting wasted budget, winning queries, and conversion blockers. Built for clear, executive‑friendly storytelling of the entire search journey.
Free
searchforesight Google Ads icon
Google Ads Ad Slot Insights cover image
Marketing
Google Ads Ad Slot Insights

Analyze Google Ads performance by ad slot and device to optimize bids, placements, and ROI.

Ad Slot Insights for Google Ads focused on how ad positions perform. Compare CTR and conversion rate by slot to identify the placements that drive quality traffic. Track average CPC versus cost per conversion by slot to gauge efficiency. Review bottom slot impressions by campaign and analyze share of impressions versus share of clicks by slot and device. Apply the findings to tune bids, placement strategy, and device targeting for better ROI.
Free
lookerstudioteam Google Ads icon
Google Ads Performance by Day cover image
Marketing
Google Ads Performance by Day

Day-by-day and day‑of‑week analysis of Google Ads performance with previous‑period comparisons.

Analyze Google Ads outcomes by day to uncover weekly patterns and timing effects. Compare performance with the previous period to quickly spot gains or drops in key KPIs. Review impressions and average CPC by day of week alongside conversions and conversion rate, then explore a day‑by‑day performance overview. Use it to pinpoint the best days to scale spend and the weak days to adjust budgets or ad scheduling.
Free
lookerstudioteam Google Ads icon
Ultimate Google Ads Dashboard cover image
Marketing
Ultimate Google Ads Dashboard

E‑commerce PPC dashboard covering campaigns, queries, top products, channel mix, and Quality Score for fast optimization.

PPC performance template for e‑commerce that brings key metrics into clear KPI tiles and visuals. Compare results across campaigns and channels, drill into search queries, and see which products drive the most value. Review Quality Score to spot ad relevance and landing page issues. Built to help marketers monitor paid traffic and quickly optimize spend and outcomes.
Free
datainsight Google Ads icon
Google Ads Performance Review cover image
Marketing
Google Ads Performance Review

Looker Studio template for reviewing Google Ads performance across account, campaigns, and keywords in real time.

Google Ads Performance Review is a Looker Studio template that turns your Google Ads data into an at‑a‑glance performance review. Get a full account overview plus deep dives into campaign and keyword results with real‑time data. Track spend, clicks, and results to spot winners, cut waste, and guide budget and bidding decisions. Use it to quickly assess account health and identify which campaigns and keywords drive impact. Designed for marketers who want fast, actionable insights without manual reporting.
Free
catchr Google Ads icon
Google Ads Overview Report cover image
Marketing
Google Ads Overview Report

Google Ads overview in Looker Studio with trend lines, KPI scorecards, and cross-account comparisons for impressions, clicks, and CTR.

Track Google Ads performance at a glance with a Looker Studio overview focused on the essentials. See trends for impressions and clicks with clean line charts, get headline KPIs via scorecards, and compare impressions and CTR across accounts in one view. Spot spikes, dips, and underperforming accounts faster to prioritize optimization. Ideal for PPC teams and stakeholders who want a fast read on campaign health.
Free
twominutereport Google Ads icon
Google Ads Monitoring Report cover image
Marketing
Google Ads Monitoring Report

A focused Google Ads dashboard for tracking CTR, CPC, bounce rate, impressions, pageviews, campaigns, and top ads with geo and device insights.

Monitor Google Ads performance at a glance with key KPIs like impressions, CTR, CPC, bounce rate, and average pageviews plotted over time. Identify winning and underperforming campaigns with a concise campaign overview and Top Ads table. Uncover where results come from using country and device insights. Built to handle multiple ad accounts so teams can keep a single view of ad health and trends.
Free
twominutereport Google Ads icon
Google Ads Search Query Performance cover image
Marketing
Google Ads Search Query Performance

Google Ads search query performance with period-over-period KPIs and a detailed query view for optimization.

Google Ads search query performance focused on the terms that trigger your ads, tracking clicks, impressions, cost, CTR, CPC, and conversions. A performance snapshot compares results with the previous period to surface rising or declining trends. The detailed query view highlights high-cost, low-return searches and opportunities for negative keywords or new targets. Insights guide bid, budget, and match-type adjustments across campaigns and ad groups. Built for PPC managers who want fast, actionable search term insights.
Free
lookerstudioteam Google Ads icon
Google Ads Device Performance cover image
Marketing
Google Ads Device Performance

Google Ads device performance across devices with clicks, conversions, cost, CTR, and period comparisons.

Google Ads device performance template focused on tracking clicks, conversions, cost, CTR, and conversion rate by device type. Compare current period with the previous period to spot trends and shifts. Visuals cover conversions by device, clicks by device, CTR and conversion rate by device, and cost by day and device. A dedicated deep dive highlights device-level changes versus the prior period. Use it to identify high-ROI devices and adjust bidding and budgets quickly.
Free
lookerstudioteam Google Ads icon
Google Ads Ad Type Insights cover image
Marketing
Google Ads Ad Type Insights

Google Ads performance by ad type with CTR, cost, clicks share, top campaigns, and daily cost trends.

Google Ads Ad Type Insights compares performance across ad formats to reveal what drives traffic and efficiency. Track CTR by ad type, share of clicks versus average cost, and day‑by‑day cost trends. Surface top campaigns with ETA CTR and a concise ad type overview. Use the insights to shift budget, refine creatives, and retire underperforming formats.
Free
lookerstudioteam Google Ads icon
Google Ads Video Performance cover image
Marketing
Google Ads Video Performance

Monitor Google Ads video campaign KPIs and trends by campaign and ad group to optimize spend.

Google Ads Video Performance template focused on evaluating video campaign results at overview, campaign, and ad group levels. Tracks core KPIs such as views, impressions, view rate, CPV, cost, clicks, and conversions with a performance snapshot and daily trend charts. Identifies high‑ and low‑performing campaigns and ad groups to guide budget shifts and creative or targeting fixes. Date range control and an optional notes section support weekly readouts and change tracking. Built for marketers managing Google Ads video campaigns across YouTube inventory.
Free
lookerstudioteam Google Ads icon
Template Google Ads Overview V2 cover image
Marketing
Template Google Ads Overview V2

Google Ads overview template tracking spend, efficiency, and campaign performance with clear KPIs and weekly trends.

A polished Looker Studio template for monitoring Google Ads performance across spend, impressions, clicks, CPM, CPC, and CTR. Break down investment, impressions, and clicks by campaign to see where budget and results concentrate. Review weekly trends and overall campaign performance to catch spikes, dips, and efficiency changes. Presentation-ready visuals make it easy to communicate outcomes to stakeholders.
Free
catchr Google Ads icon
Google Ads KPIs cover image
Marketing
Google Ads KPIs

Essential Google Ads KPIs across overview, campaign, keyword, and user views to monitor performance and optimize spend.

A focused Google Ads KPI dashboard for Looker Studio that highlights spend, clicks, impressions, CTR, CPC, and conversions across key views. Includes overview, campaign, keyword, and user tabs to compare performance, surface top campaigns, and spot cost or CTR trends over time. Designed to help identify winners, underperformers, and optimization opportunities quickly. Built for live Google Ads data via Catchr so insights stay up to date.
Free
catchr Google Ads icon
Google Ads Overview Report cover image
Marketing
Google Ads Overview Report

Google Ads performance overview covering CTR, conversions, CPC/CPM, top campaigns, and device breakdown.

Google Ads overview template for monitoring PPC performance across the funnel. Covers CTR and impressions, conversion rate and cost per conversion, plus CPC and CPM with trend views. Surfaces top campaigns and a device breakdown for clicks, cost, and conversions to reveal where budget works best. Designed to quickly spot inefficiencies, control spend, and scale winning campaigns.
Free
lookerstudioteam Google Ads icon
Google Ads Geographic Performance cover image
Marketing
Google Ads Geographic Performance

Google Ads geographic analysis with regional comparisons and period-over-period trends.

Focuses on Google Ads results by geography to reveal where campaigns perform best. Compares account performance versus the previous period and highlights regional trends. Provides region-level views for conversions and overall performance to spot high- and low-value locations. Useful for optimizing location targeting, reallocating budgets, and planning market expansion.
Free
lookerstudioteam Google Ads icon
Marketing Traffic Performance Insights cover image
Marketing
Marketing Traffic Performance Insights

Google Ads performance dashboard tracking conversions, costs, CPC, and geo/device trends to optimize PPC spend.

Google Ads performance template focused on traffic and conversion insights for PPC campaigns. Tracks ad performance, conversion rate and cost, cost per click, and conversions by day to show efficiency trends against the previous period. Geographic views compare clicks by U.S. state and performance by country to identify high‑value markets. Additional sections break down results by device and ad type, including share of clicks versus average cost. Built for quick, actionable decisions on where to scale spend and improve ROI.
Free
ppcmasterminds Google Ads icon
Google Ads Display Targeting cover image
Marketing
Google Ads Display Targeting

Google Ads Display targeting insights with period comparison, age/gender breakdowns, and keyword analysis to optimize reach and spend.

Google Ads Display targeting overview focused on audience insights and spend. Compare performance versus the previous period to spot changes in reach and cost. Break down impressions by age and cost by gender to understand who you’re reaching and paying for. Review display keyword targeting to identify terms driving exposure and budget. Use these insights to refine audiences, bids, and budgets for better efficiency.
Free
lookerstudioteam Google Ads icon
Google Ads Campaign Performance cover image
Marketing
Google Ads Campaign Performance

Google Ads performance dashboard with period-over-period trends and Top 10 campaign insights.

Google Ads campaign tracking template focused on performance and efficiency trends. Compare account results with the previous period and surface Top 10 campaigns by conversions, cost per conversion, spend, and average CPC. Review overall campaign performance to quickly spot growth or rising costs. Built for quick decision-making on budgets, bids, and prioritization.
Free
lookerstudioteam Google Ads icon
Google Ads Keyword Performance cover image
Marketing
Google Ads Keyword Performance

Google Ads keyword dashboard analyzing conversions, cost, and distribution by Quality Score and Match Type.

Google Ads keyword performance focused on how Quality Score and Match Type impact results. Tracks conversions and conversion rate by Quality Score to surface high‑value terms. Breaks down clicks and cost by Match Type to reveal spend efficiency and wasted budget. Visualizes the distribution of keywords across Quality Scores and Match Types to spot optimization opportunities. Provides a concise keyword performance overview to identify winners and fix underperformers.
Free
lookerstudioteam Google Ads icon
Google Ads Performance Trends cover image
Marketing
Google Ads Performance Trends

Day‑by‑day Google Ads trends for impressions, clicks, and overall performance.

Google Ads Performance Trends tracks day‑by‑day changes in campaign activity, focusing on how impressions and clicks evolve over time. A dedicated Impressions vs Clicks trend highlights spikes, dips, and seasonality. A day‑wise performance view summarizes results for the chosen date range to guide budget and bid adjustments. Useful for advertisers and analysts who need a fast read on momentum and optimization opportunities.
Free
lookerstudioteam Google Ads icon