Google Ads budget control focused on spend, pacing, and profitability. Track daily cost, conversions, CPA, ROAS, and revenue to keep campaigns within target. Spot trends over time and by day of week, then drill into campaigns and ad groups for precise budget allocation. Identify best-performing campaigns with ROAS rankings and cost/conversion tables to shift spend where it returns most. Built for PPC teams that need real-time oversight and quick optimizations.