Automated on‑page SEO monitoring built on Screaming Frog scheduled crawls, consolidating crawl data in Google Sheets and visualizing trends in Looker Studio. Tracks content types, response codes, indexability and reasons, crawl depth/internal linking, and common content/meta issues. Adds site performance with Core Web Vitals via Chrome UX Report/PageSpeed Insights and coverage insights from Google Search Console URL Inspection. Includes dedicated pages for schema, sitemap health, and image optimization to catch errors early and measure fixes over time. Designed for recurring audits across multiple sites or clients.