Apple Search Ads analytics template for Looker Studio that brings all campaign data into one view to guide smarter app growth decisions. Track spend, impressions, clicks, installs, CTR, CPC, CPA, conversion rate, and new downloads with device split for iPhone vs. iPad. Compare campaigns and keywords, identify top converters, and analyze actual search terms to refine targeting. Review daily and month‑over‑month trends to spot seasonality, budget efficiency, and performance shifts. Turn insights into actions by reallocating spend, adjusting bids, and improving creatives to drive more quality installs.