Google Ads performance template focused on key PPC metrics: spend, impressions, clicks, CPC, conversions, and conversion rate. Visuals compare impressions vs clicks and clicks vs CPC to quickly gauge engagement and efficiency. Trend and breakdown charts show spend by date and by campaign type, plus conversions by campaign type. Includes top campaigns by conversions and an all‑conversions breakdown to identify winners and wasted spend. Built to support budget allocation and optimization decisions across campaigns.