A multi‑channel PPC dashboard focused on consolidating ads data from Google Ads, Meta, LinkedIn, and other platforms to compare performance side by side. Tracks spend, impressions, clicks, CTR, CPC, conversions, and ROAS with time trends and breakdowns by source and campaign type. Highlights spend and CPC by date and source, impressions vs. clicks over time, and clicks by source to quickly spot winners and waste. Surfaces opportunities by evaluating keyword and creative effectiveness alongside metrics like search impression share and frequency. Guides smarter budget allocation and optimizations that lift ROI across platforms.