Analyze Microsoft Ads (formerly Bing Ads) performance across campaigns, keywords, locations, devices, and networks to improve ROI. Track spend, impressions, clicks, average CPC, and conversions over time to pinpoint what drives results. Compare conversion efficiency by device and network, evaluate geolocation performance, and surface high‑performing search keywords. Use clear trend views and breakdowns to identify waste, reallocate budgets, and scale winning campaigns.