Essential PPC oversight for Google Ads across campaigns, keywords, audiences, devices, and locations. Tracks impressions, clicks, CTR, cost, conversions, conversion rate, cost per conversion, and conversion value/ROAS. Surfaces top and underperforming campaigns and costly keyword clusters, with clear time trends for week‑over‑week and month‑over‑month changes. Visualizes cost breakdowns and country performance to refine geo and device targeting. Built to steer budget toward what converts and cut wasted spend fast.