Looker Studio template for e‑commerce CRO that maps the full GA4 funnel and pinpoints drop‑offs across four key steps: Landing → Product View, Product View → Add to Cart, Add to Cart → Begin Checkout, and Begin Checkout → Purchase. A guided metric map with 17 e‑commerce KPIs and trend/target comparisons highlights weak points and potential data issues. Built‑in insights and test hypotheses from Enavi explain why conversion rates fall and how to fix them. Segment by device, source/medium, landing page type, new vs. returning, browser, screen resolution, and more to uncover high‑impact opportunities. Ideal for CRO specialists, e‑commerce teams, and agencies that want faster diagnosis and prioritization of experiments.