GA4 e-commerce funnel template that maps 44 metrics from traffic to revenue using a metrics-tree approach. Includes two metrics maps (full 44 and a 10‑metric focus) and 47 pages designed to pinpoint drop‑offs and the levers that move sales. Each metric comes with trends, breakdowns by audience, device, geography, and channel, connected metrics, plain‑language explanations, and 260+ brainstorming ideas. Ideal for diagnosing changes in add‑to‑cart, checkout, purchases, and revenue, then prioritizing tactics to lift CVR and AOV. Requires GA4 with e‑commerce events enabled.