Google Ads search query performance focused on the terms that trigger your ads, tracking clicks, impressions, cost, CTR, CPC, and conversions. A performance snapshot compares results with the previous period to surface rising or declining trends. The detailed query view highlights high-cost, low-return searches and opportunities for negative keywords or new targets. Insights guide bid, budget, and match-type adjustments across campaigns and ad groups. Built for PPC managers who want fast, actionable search term insights.