GA4 ecommerce performance template focused on traffic, revenue, and conversion health. It highlights core KPIs such as views, sessions, key events, new and active users, engaged sessions, bounce rate, and total revenue. Monthly traffic trends compare sessions vs engaged sessions to spot demand shifts. A purchase funnel traces product views to add-to-cart, checkout, and completed orders with conversion and drop‑off rates to identify bottlenecks. Geographic breakdown pinpoints top countries and market share to guide targeting.