Facebook Ads funnel analysis template for Looker Studio that maps the journey from ad impressions and clicks to leads and outcomes. Presents funnel stages side by side to reveal drop‑offs, costs, and conversion efficiency. Surfaces core performance markers such as CTR, CPC, CPL, and lead volume to pinpoint where money is won or wasted. Works with the Porter Metrics Facebook & Instagram Ads connector to bring campaign data into one view. Built for marketers and e‑commerce teams focused on optimizing paid social acquisition and scaling winners.