X Ads (Twitter) Overview tracks paid social performance with clear views of impressions, clicks, CTR, and spend. Monitor conversion rate, CPC, CPM, and CPA to understand efficiency and ROI. Compare top campaigns to quickly see what’s working and what isn’t. Break down results by platform to pinpoint where clicks, cost, and conversions come from. Built for marketers and decision‑makers who need fast, actionable insight into X Ads performance.