Combines Google Search Console and GA4 in BigQuery to give a unified view of organic search performance and business outcomes. Tracks clicks, impressions, CTR, average position, and device mix with trend lines and page/query tables. Highlights CTR vs position patterns and flags winners and losers across keywords and pages. Connects impressions and queries to revenue and lifetime value to quantify SEO impact. Helps teams focus on the pages and queries that drive measurable growth.