Apple Search Ads installs and accounts performance with clear KPIs for conversion rate, taps, TTR, average CPA/CPM/CPT, and spend. Trend charts reveal changes across spend, impressions, taps, installs, and conversion rate versus the previous 30 days. An account-level table compares efficiency with columns for spend, impressions, CPA, CPM, CPT, conversion rate, installs, and taps. Installs insights detail LAT on/off installs, new downloads, and redownloads by campaign, ad group, and ad to pinpoint growth drivers.