Author: coupler

The best free & paid Looker Studio templates, curated and quality-ranked for data reporting.

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HubSpot customer acquisition dashboard cover image
Marketing
HubSpot customer acquisition dashboard

Cross‑channel HubSpot acquisition dashboard tracking funnel performance, CAC, and channel ROI by month and region.

Customer acquisition template focused on HubSpot that blends ad platforms and GA4 data to map the full path from impressions to customers. Tracks cost metrics like CPM, CPC, cost per lead, cost per SQL, and customer acquisition cost, alongside funnel counts for impressions, clicks, new users, leads, SQLs, and customers. Highlights performance by month and country to spot trends, budget waste, and expansion opportunities. Adds lifecycle-stage reporting from HubSpot to gauge lead quality and pipeline progress, enabling smarter channel and campaign decisions.
Free
coupler HubSpot icon
Customer acquisition dashboard for Pipedrive cover image
Marketing
Customer acquisition dashboard for Pipedrive

Full-funnel acquisition dashboard connecting ads, GA4, and CRM to track spend, conversions, and cost per lead across channels.

Marketing acquisition dashboard that unifies ad spend and funnel metrics across channels with GA4 and Pipedrive, mapping the journey from impressions to leads. Track CPM, CPC, CTR, amount spent, cost per lead, impressions, clicks, new users, and leads with a monthly funnel view and trend charts. Compare channels like Google Ads, Facebook, LinkedIn, Bing, Pinterest, and Twitter to see which sources drive users and qualified leads. Monitor conversion rates and cost efficiency to guide budget allocation and campaign optimization. Built for growth, performance marketing, and sales teams needing end‑to‑end acquisition visibility.
Free
coupler Pipedrive icon
Facebook Ads purchases breakdown dashboard cover image
Marketing
Facebook Ads purchases breakdown dashboard

Facebook Ads analytics dashboards with funnel, ROAS, and creative insights to optimize spend and growth.

Facebook Ads performance dashboards that consolidate Ads Manager data to track spend, impressions, reach, clicks, CTR, CPC/CPM, purchases, and ROAS. Funnel views map the journey from impression to purchase to spot drop‑offs and true cost per purchase. Creative and audience breakdowns surface winning assets and segments, while a frequency meter helps avoid ad fatigue. Variants for ecommerce, lead‑gen, apps, and brand awareness highlight the KPIs that matter to each goal so you can reallocate budget with confidence.
Free
coupler Facebook Ads icon
TikTok Ads dashboard cover image
Marketing
TikTok Ads dashboard

Comprehensive TikTok Ads analytics with spend, efficiency, conversions, and audience breakdowns for campaign optimization.

TikTok Ads performance tracking focused on spend, efficiency, and outcomes across campaigns. Key KPIs include amount spent, CPM, CPC, CTR, clicks, reach, impressions, video views, average video play time, conversions, and cost per conversion. Trend visuals map impressions vs. CPM, clicks vs. CPC, conversions vs. cost per conversion, and daily spend dynamics to spot spikes and inefficiencies. Breakdown views highlight top campaigns by conversions and conversion distribution by platform (Android, iPhone, desktop, iPad), gender, and age range for audience insights. Built for quick optimization of budgets, creatives, and targeting on TikTok.
Free
coupler TikTok Ads icon
Multi-channel creatives performance dashboard cover image
Marketing
Multi-channel creatives performance dashboard

Track and compare ad creative performance and costs across Google, Meta, LinkedIn, Bing, and TikTok.

Multi‑channel advertising dashboard focused on evaluating creative performance across Google, Meta, LinkedIn, Bing, and TikTok. Tracks spend, impressions, clicks, CTR, CPC, CPM, and video views with campaign, ad group, and ad‑level detail. Highlights trends over time and compares cost and engagement by source to spot winners and wasted spend. Ideal for optimizing budgets and scaling the best performing creatives across platforms.
Free
coupler Microsoft Ads icon
X Twitter Ads dashboard cover image
Marketing
X Twitter Ads dashboard

Automated X (Twitter) Ads dashboard to track spend, CTR, CPC, conversions, and funnel performance with platform/device insights and top campaigns.

X (Twitter) Ads dashboard focused on end‑to‑end campaign performance: spend, CPM, CPC, CTR, conversions, cost per conversion, engagement, and follower growth. Visualizes the funnel from impressions to purchases with trend lines for impressions, clicks, conversions, and spend dynamics. Highlights top campaigns by conversions and surfaces placement and device insights to compare Twitter versus the Publisher Network. Built for automated reporting via Coupler.io data feeds so marketers can spot bottlenecks, reallocate budget, and improve ROI.
Free
coupler X Ads (Twitter) icon
TikTok analytics dashboard cover image
Marketing
TikTok analytics dashboard

TikTok Organic dashboard that maps your engagement funnel, best videos, audience makeup, and growth drivers.

TikTok Organic analytics template for tracking the full content lifecycle—views, likes, comments, shares, watch time, and engagement rates. Visualizes the engagement funnel and timeline trends, with clear links between posting activity, profile views, and follower growth. Ranks best-performing videos to uncover themes, formats, and posting times that drive results. Highlights audience demographics and top countries, plus your most active days to refine scheduling and targeting. Ideal for creators, brands, and agencies optimizing organic TikTok strategy with actionable insights.
Free
coupler TikTok Organic icon
LinkedIn Ads Overview cover image
Marketing
LinkedIn Ads Overview

LinkedIn Ads Looker Studio template tracking cost, reach, engagement, and efficiency to compare campaigns and optimize spend.

Looker Studio template for monitoring LinkedIn Ads performance across campaigns. Covers impressions, clicks, landing page clicks, CTR, reach, frequency, spend, CPM, and CPC with trend visuals and a frequency gauge to prevent overexposure. Surfaces engagement outcomes like reactions, comments, shares, and engagement rate to gauge content resonance. A comparative campaign table highlights cost and efficiency to spot winners and wasted spend. Ideal for optimizing budgets and scaling effective LinkedIn campaigns.
Free
coupler LinkedIn Ads icon
Google Analytics PPC dashboard cover image
Marketing
Google Analytics PPC dashboard

GA4 PPC dashboard that shows spend, traffic, conversions, revenue, and ROAS across ad channels.

GA4-powered PPC analytics that ties ad performance to revenue in one place. Tracks core KPIs including users, sessions, engagement time, purchase rate, ecommerce purchases, revenue, impressions, clicks, CTR, CPC, spend, and ROAS. Clear trend visuals for traffic, ROAS, revenue vs. purchases, spend, and volume expose momentum and seasonality. Channel comparisons surface where conversions, costs, and returns are strongest. Ideal for optimizing budgets, focusing on profitable sources, and reducing wasted spend.
Free
coupler Google Analytics 4 icon
Quality score analytics dashboard for Google Ads cover image
Marketing
Quality score analytics dashboard for Google Ads

Google Ads Quality Score analytics to diagnose keywords, track weighted QS, and link impact to CTR, CPC, and spend.

Google Ads quality score analytics focused on keyword-level performance and optimization. Tracks historical quality score alongside CTR, CPC, and search impression share to reveal what drives visibility and cost. Includes impression-, click-, and cost‑weighted quality score metrics with clear guidance on when each matters for health, engagement, and budget efficiency. Highlights keyword distributions and components like landing page experience, ad relevance, and expected CTR to pinpoint where to improve. Built for finding quick wins that raise scores, lift CTR, and lower CPC.
Free
coupler Google Ads icon
Ads and social media performance dashboard for Meta cover image
Marketing
Ads and social media performance dashboard for Meta

Unified Facebook and Instagram ads + social analytics with KPIs, trends, geo insights, and post-level performance.

All-in-one Looker Studio template for tracking ads and social media across Facebook and Instagram. Monitor core KPIs—impressions, clicks, spend, CPM, CPC, and CTR—with clear time-series trends. Compare organic reach and paid performance, including spend and CPM/CPC changes. View country-level insights for ad impressions, page likes, and follower growth. Drill into post performance with likes, comments, and shares to find winning content and optimize budgets.
Free
coupler Facebook Ads icon
YouTube KPIs dashboard cover image
Marketing
YouTube KPIs dashboard

Looker Studio template to analyze YouTube performance, traffic sources, and subscriber growth.

YouTube KPIs template for Looker Studio focused on channel and video performance. Tracks core metrics like views, likes, dislikes, comments, shares, estimated minutes watched, average views per day, and average view duration. Highlights trends over time and the last 60 days, with breakouts for top videos, keywords, external referrers, and traffic sources. Adds geographic insights with views by country and a clear subscriber module for gains, losses, and net change. Built to quickly spot winning content and optimize promotion and audience growth.
Free
coupler Youtube icon
YouTube Channel Overview Dashboard cover image
Marketing
YouTube Channel Overview Dashboard

A Looker Studio template for YouTube Analytics that tracks channel growth, audience insights, and video performance with automated refreshes.

Tracks YouTube channel KPIs like views, watch time, average view duration, new subscribers, likes/dislikes, comments, shares, CTR, and card teaser metrics to reveal what drives growth. Visualizes trends over time, highlights top and underperforming videos, and surfaces active publishing days to refine your content strategy. Breaks down audience segments and traffic sources to show who’s watching and where they come from. Refreshes automatically (up to every 15 minutes) via Coupler.io’s connector and supports exporting to Sheets, Excel, or BigQuery. Fully customizable and white‑label friendly for sharing insights with stakeholders.
Free
coupler Youtube icon
PPC multi-channel dashboard cover image
Marketing
PPC multi-channel dashboard

Cross‑channel PPC dashboard that consolidates ad metrics and spend to compare performance and guide budget decisions.

A multi‑channel PPC dashboard focused on consolidating ads data from Google Ads, Meta, LinkedIn, and other platforms to compare performance side by side. Tracks spend, impressions, clicks, CTR, CPC, conversions, and ROAS with time trends and breakdowns by source and campaign type. Highlights spend and CPC by date and source, impressions vs. clicks over time, and clicks by source to quickly spot winners and waste. Surfaces opportunities by evaluating keyword and creative effectiveness alongside metrics like search impression share and frequency. Guides smarter budget allocation and optimizations that lift ROI across platforms.
Free
coupler Google Ads icon
Mailchimp email campaign performance dashboard for Shopify store cover image
Marketing
Mailchimp email campaign performance dashboard for Shopify store

Unified Mailchimp-to-Shopify funnel tracking with product and revenue insights.

Tracks the full marketing-to-revenue funnel by combining Mailchimp engagement with Shopify sales outcomes. Visualizes key steps from sends, opens, and clicks through to orders and revenue over the last 12 months. Surfaces top-selling items and product mix to reveal winners and gaps. Monitors clicks, total sales, orders, and average order value to quantify campaign ROI and product performance.
Free
coupler Mailchimp icon
Mailchimp email marketing analytics dashboard cover image
Marketing
Mailchimp email marketing analytics dashboard

Email marketing dashboard that connects Klaviyo/Mailchimp with GA4 and Shopify to track the full journey from send to revenue.

Email marketing analytics template that unifies Klaviyo, Mailchimp, GA4, and Shopify data to measure campaign impact end to end. Visualizes the funnel from emails sent and delivered to opens, clicks, purchasers, and revenue. Tracks core metrics like open rate, click rate, unsubscribes, bounces, new subscribers, and spam complaints by campaign and over time. Highlights landing pages, traffic trends, and top campaigns to reveal what drives engagement and sales. Built to tie email performance directly to orders and revenue for clear ROI decisions.
Free
coupler Mailchimp icon
Mailchimp analytics dashboard cover image
Marketing
Mailchimp analytics dashboard

Mailchimp Looker Studio template tracking campaign funnel, engagement, deliverability, and list health with campaign-level detail.

Mailchimp analytics template for Looker Studio to track email marketing performance end-to-end. Visualizes the campaign funnel from emails sent and delivered to unique opens and clicks, plus unsubscribes, bounces, and spam reports to monitor deliverability and list health. Trend charts highlight open and click rates, subscriber engagement, and emails sent vs. opened over time. A campaign-level table benchmarks KPIs, flags issues, and includes revenue fields to pinpoint high-impact emails. Built for marketers who want fast, actionable insights on audience behavior and growth.
Free
coupler Mailchimp icon
Meta Ads creatives dashboard cover image
Marketing
Meta Ads creatives dashboard

Creative-level Meta Ads analytics with KPIs and trends to compare, optimize, and scale ad performance.

Meta Ads creative performance tracking focused on comparing ads across campaigns and ad groups. Highlights the core KPIs marketers need—impressions, clicks, amount spent, CPC, CPM, CTR, and post engagement—to quickly identify winning and underperforming creatives. A detailed table ranks each ad by efficiency, while time‑series charts reveal trends for impressions vs. CPM, clicks vs. CPC, and spend dynamics. Helps pinpoint cost drivers, pacing issues, and optimization opportunities for higher ROI. Built for advertisers seeking clear, creative‑level insights.
Free
coupler Facebook Ads icon
Facebook Ads leads breakdown dashboard cover image
Marketing
Facebook Ads leads breakdown dashboard

Looker Studio template to track Facebook Ads spend, funnel, and campaign/creative performance with metrics like CPL, ROAS, CTR, and lead value.

A Looker Studio template for Facebook Ads that consolidates data from Ads Manager into one view of spend, CPM, CPC, CTR, link clicks, leads, CPL, lead value, and ROAS. It visualizes the full funnel from impressions to conversions and includes a frequency meter to balance reach and avoid audience fatigue. Time-series trends, geographic insights, and a campaign/ad set/creative breakdown make it easy to spot winners and bottlenecks. Designed for marketers and agencies to compare performance across segments and reallocate budget with confidence.
Free
coupler Facebook Ads icon
Facebook page insights dashboard cover image
Marketing
Facebook page insights dashboard

Facebook Page Insights template to track impressions, reach, views, likes by country, and post-level performance.

Facebook Page Insights template focused on page performance across one or multiple accounts. Track total, organic, and paid impressions, page views, likes, unlikes, and net likes with clear day‑by‑day trends. Compare organic reach vs. paid impact, see page views dynamics, and map page likes by country. Review recent posts with impressions, reach, shares, and reaction breakdowns to identify winning content and optimize strategy.
Free
coupler Facebook Organic icon
Quora Ads dashboard cover image
Marketing
Quora Ads dashboard

Quora Ads analytics covering spend, reach, click metrics, campaign rankings, leads, CPL, and conversions.

Quora Ads performance template focused on spend efficiency and campaign impact. Track trends for amount spent, impressions, clicks, CTR, CPC, and CPM to spot shifts in reach and cost. Compare campaigns with top lists by spend, CTR, and lowest CPC to find quick optimization wins. Monitor lead generation, cost per lead, and conversions by date to gauge acquisition quality. Use it to reallocate budget toward the Quora campaigns that deliver the best results.
Free
coupler Quora Ads icon
Google Ads creatives dashboard cover image
Marketing
Google Ads creatives dashboard

Google Ads creative performance analytics with key KPIs, trends, and top creatives for optimization.

Google Ads creatives performance tracking focused on spend efficiency, reach, and engagement across campaigns, ad groups, and ad types. Key metrics include amount spent, impressions, clicks, CPC, CPM, and CTR with a detailed creative-level table for comparisons. Trend visuals highlight impressions vs. CPM, clicks vs. CPC, and spend dynamics over time. Ranking and breakdowns surface top-performing creatives by conversions and impressions by ad type to guide optimization.
Free
coupler Google Ads icon
Google Ads keywords performance dashboard cover image
Marketing
Google Ads keywords performance dashboard

Google Ads keyword performance analytics to optimize spend, clicks, and conversions across campaigns.

Google Ads keywords performance focused on measuring cost-efficiency and revenue impact across search terms and ad groups. Covers core KPIs such as cost, impressions, clicks, CTR, CPC, CPM, conversions, conversion value, conversion rate, and cost per conversion, with trend charts and a detailed keyword table to surface winners and waste. Highlights top keywords by clicks and visualizes shifts in impressions, CPC, and CPA over time to guide bid and budget decisions. Excludes Performance Max campaigns.
Free
coupler Google Ads icon
Facebook Ads performance for mobile apps dashboard cover image
Marketing
Facebook Ads performance for mobile apps dashboard

Mobile app UA dashboard tracking spend, ROAS, CPM/CPC/CPI, and funnel from impressions to purchases with weekly trends.

Looker Studio template for tracking mobile app user acquisition across paid campaigns, from impression to purchase. Highlights spend vs. purchase value with ROAS, plus CPM, CPC, CPI, average install value, and average purchase value. A funnel summarizes conversion at each stage (impressions, link clicks, installs, purchases) while weekly trend charts reveal changes in costs and volume. Ideal for spotting bottlenecks, optimizing budgets and creatives, and quantifying revenue impact of marketing efforts.
Free
coupler Facebook Ads icon
Apple Search Ads dashboard cover image
Marketing
Apple Search Ads dashboard

Apple Search Ads dashboard template to analyze campaigns, keywords, and device performance and optimize installs and spend.

Apple Search Ads analytics template for Looker Studio that brings all campaign data into one view to guide smarter app growth decisions. Track spend, impressions, clicks, installs, CTR, CPC, CPA, conversion rate, and new downloads with device split for iPhone vs. iPad. Compare campaigns and keywords, identify top converters, and analyze actual search terms to refine targeting. Review daily and month‑over‑month trends to spot seasonality, budget efficiency, and performance shifts. Turn insights into actions by reallocating spend, adjusting bids, and improving creatives to drive more quality installs.
Free
coupler Apple Search Ads icon
LinkedIn company page performance dashboard cover image
Marketing
LinkedIn company page performance dashboard

LinkedIn Company Pages analytics for tracking engagement, audience sources, and post performance.

LinkedIn Company Pages analytics focused on content and audience performance. Track impressions, engagements, engagement rate, clicks, likes, and reposts with clear trend lines. See where traffic comes from with page views split by device and a country map. Surface top and underperforming posts with a detailed table showing impressions, likes, reposts, comments, and engagement rate. Built for marketers and social teams to spot growth drivers and refine posting strategy.
Free
coupler LinkedIn Organic icon
Snapchat Ads dashboard cover image
Marketing
Snapchat Ads dashboard

Snapchat Ads analytics with KPIs, trends, and campaign comparisons to optimize spend and conversions.

Snapchat Ads performance dashboard focused on spend, reach, impressions, views, swipe ups, purchases, and cost efficiency metrics like eCPM, eCPV, and eCPSU. Visualizes daily trends and spend dynamics to catch rising costs or underperforming periods. Highlights top campaigns by swipe ups and provides a detailed campaign table for fast comparisons of status, costs, rates, and outcomes. Helps optimize budgets and creative strategy to drive more conversions at lower costs.
Free
coupler Snapchat Ads icon
LinkedIn page and ads analytics cover image
Marketing
LinkedIn page and ads analytics

A LinkedIn page and ads analytics template covering key KPIs, campaign performance, and geo insights.

LinkedIn page and ads analytics for tracking campaign performance and organic reach in one place. Monitor impressions, clicks, cost, CPM, CPC, CTR, organic page views, and spend over time to spot trends and optimize budgets. Review a campaign overview table with landing page clicks and frequency to identify top performers and underachievers. Compare countries with geo maps for ad impressions and page views to refine targeting. Ideal for marketers who need quick answers on efficiency, growth, and where to scale on LinkedIn.
Free
coupler LinkedIn Ads icon
Instagram business dashboard cover image
Marketing
Instagram business dashboard

Instagram analytics for Looker Studio to compare profiles, monitor reach and engagement, analyze audience, and optimize content performance.

Instagram Business Dashboard for Looker Studio unifies analytics across multiple Instagram profiles to benchmark reach, impressions, and engagement. Track likes, comments, shares, saves, website clicks, “Get directions,” and Reels plays to see what content drives outcomes. Explore follower demographics and day‑of‑week patterns, plus follower reach rate, to refine targeting and posting schedules. Assess performance by media type and individual posts to optimize creative and improve results. Auto‑updated charts keep metrics current for fast, confident reporting.
Free
coupler Instagram Organic icon
All-in-one marketing analytics dashboard cover image
Marketing
All-in-one marketing analytics dashboard

Unified marketing overview for traffic, paid ads, and organic search in one place.

All‑in‑one marketing overview template that unifies website analytics, paid media, and organic search in a single view. Track top traffic sources, compare paid channels, and monitor ads performance alongside Google search insights. Connect data from Google Analytics and major ad networks to see clicks, cost, conversions, and trends together. Identify winning channels and reallocate budget with confidence.
Free
coupler Google Search Console icon
Branded organic search vs paid campaign performance dashboard for Google cover image
Marketing
Branded organic search vs paid campaign performance dashboard for Google

Compare paid vs organic search to track clicks, impressions, CTR, spend, and share of clicks by keyword.

Paid vs organic search performance in one place to see how keywords drive visibility and traffic. Track impressions, clicks, CTR, spend, and share of clicks over time and by search term. Compare organic vs paid CTR and impressions to uncover cannibalization or lift. Highlight high‑impact keywords to shift budget, improve creatives, and align SEO with PPC.
Free
coupler Google Ads icon
Google Ads and Meta Ads campaign performance dashboard cover image
Marketing
Google Ads and Meta Ads campaign performance dashboard

Cross‑channel Google Ads vs Meta Ads dashboard for fast spend, reach, and efficiency comparisons by day and campaign.

Side‑by‑side view of Google Ads and Meta Ads performance that consolidates spend, impressions, clicks, CTR, CPC/CPM, and trend lines over time. Highlights daily spend dynamics and key totals for each network to spot spikes, dips, and efficiency shifts quickly. Campaign-level tables for both platforms surface winners and underperformers so you can reallocate budget with confidence. Designed for quick cross‑channel comparisons and monthly performance reviews without digging through multiple ad accounts.
Free
coupler Facebook Ads icon
LinkedIn Ads creatives dashboard cover image
Marketing
LinkedIn Ads creatives dashboard

LinkedIn Ads creatives analysis with ad-level metrics, trend charts, and spend efficiency insights.

LinkedIn Ads creatives performance tracking focused on comparing ad-level results across campaigns. Monitor impressions, clicks, CTR, CPC, CPM, spend, conversions, and engagement to spot winning creatives and underperformers. Trend charts for impressions vs. CPM, clicks vs. CPC, and spend dynamics reveal pacing and efficiency over time. Ideal for marketers and agencies optimizing LinkedIn ad messaging, visuals, and budgets.
Free
coupler LinkedIn Ads icon
Facebook Ads Brand Awareness Template cover image
Marketing
Facebook Ads Brand Awareness Template

Track Facebook/Instagram brand awareness with impressions, clicks, spend, branded metrics, and branded search lift in Looker Studio.

A Looker Studio template for tracking Facebook and Instagram brand awareness in one place. Monitor core KPIs—ad impressions, clicks, spend, branded impressions, and branded clicks—with weekly trends. Link ad activity to outcomes by comparing spend with branded engagement to judge ROI on awareness campaigns. Adds branded search context from Google Search Console to show how ads influence search interest. Built for marketers and agencies who need a clear view of brand reach and lift across Meta ads.
Free
coupler Google Search Console icon
Google Ads Dashboard cover image
Marketing
Google Ads Dashboard

Google Ads KPI dashboard for spend, clicks, CPC, conversions, and campaign performance.

Google Ads performance template focused on key PPC metrics: spend, impressions, clicks, CPC, conversions, and conversion rate. Visuals compare impressions vs clicks and clicks vs CPC to quickly gauge engagement and efficiency. Trend and breakdown charts show spend by date and by campaign type, plus conversions by campaign type. Includes top campaigns by conversions and an all‑conversions breakdown to identify winners and wasted spend. Built to support budget allocation and optimization decisions across campaigns.
Free
coupler Google Ads icon
All-in-one social media analytics dashboard cover image
Marketing
All-in-one social media analytics dashboard

Monthly GA4 + social media overview across Facebook, Instagram, LinkedIn, and YouTube with total users and revenue.

Social media performance snapshot tying GA4 organic metrics with key social channels. Track last month’s impact across Facebook, Instagram, LinkedIn, and YouTube while monitoring total users and revenue from GA4. Compare which networks drive traffic and conversions and quickly spot winners to scale. Built for marketers and decision‑makers who need a single view of social outcomes connected to website results.
Free
coupler Instagram Organic icon
Facebook Ads Dashboard cover image
Marketing
Facebook Ads Dashboard

Facebook Ads performance tracker for impressions, clicks, costs, spend trends, and campaign results.

Facebook Ads Overview template focused on paid social performance. Tracks impressions, clicks, CPM, CPC, spend dynamics, and campaign performance across time. Surfaces a frequency benchmark to flag when audiences are overexposed. Includes an overview and monthly dynamics to spot trends and budget shifts. Helps identify winning campaigns and areas to optimize for cost and reach.
Free
coupler Facebook Ads icon